Video-based Training

Watch when you want. Where you want.

Fundamentals of Digital Travel Marketing

Fundamentals of Digital Travel Marketing is a series of eight video webinars, allowing you to better understand the foundations of a digital strategy, especially from a hospitality & tourism perspective, to optimize your brand presence today!

The Objectives

  • – Understanding today’s digital ecosystem for brands.

  • – Develop a content strategy based on the most efficient platforms.

  • – Demystifying the role of a website vs a blog vs social media.

  • – Learn how to use the main social media: Facebook, TripAdvisor, Twitter, Linkedin, Pinterest, Instagram, YouTube, etc.

  • – Know which key performance indicators and tools to use and prioritize.

Digital Marketing

Who Should Attend?

  • – Communication and marketing managers

  • – Sales or Product managers

  • – Small or medium business owners

  • – Students from marketing and/or tourism program

  • – Tourism professionals (travel agents, recreational advisors, hoteliers, restaurateurs)

  • – Anyone interested in the evolution of digital marketing, particularly etourism