Industry conferences are an excellent way to meet potential clients face-to-face to create potential sales relationships, that could convert more quickly than establishing relationships through email and phone interactions alone. But with the endless list of hospitality industry conferences and events happening every year, how can you earn the most ROI from each event?
One of the biggest struggles start-ups have is raising awareness of their product or service with target customers. No matter how innovative or forward-thinking a product or service is, if no one knows about it or how it will affect their business, it will be difficult to be profitable. That’s where PR can be highly effective. PR can help start-ups raise awareness of an innovative product/service, even if the company has a small or non-existent marketing budget.
Are you thinking of hiring a public relations (PR) agency to publicize your company, product or service? Or considering launching your own DIY PR campaign? If so, it is very important that you are familiar with the basic PR terminology so that you can create, or work effectively with the agency that will create the best visibility campaign possible.
The press release is dead. Or at the very least, it should be. Based on my more than 12 years of experience in the hospitality industry, the press release is the least effective public relations tool, and one that all marketers should be eliminating immediately from their media relations toolbox.
Many start-ups have no budget to spare so they make the decision not to do any marketing at all, which is a huge mistake. Marketing is a necessity for the long-term financial success of a company, especially in a highly competitive market like the hospitality industry.
One of the most complicated things about starting a business today is the huge number of options available for you to market your product or service. It’s almost a full-time job to figure out which tactics will be most effective for your business and implement them.
When many competitors offer similar products within the same marketplace, credibility and brand recognition are crucial to make your company/solution stand out from the crowd. Using public relations, you can improve your company’s visibility with potential customers (hotels!), establish credibility in the industry, shorten your sales cycle and boost your revenue.
Here are five examples of when using PR will be more effective than advertising for hospitality start-ups.
To create an effective marketing strategy, it is important to evaluate what worked in the year prior and bring those lessons forward to ensure continued success.