About Jennifer Nagy

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So far Jennifer Nagy has created 11 blog entries.

How to boost the ROI of your PR outreach

Many start-ups have no budget to spare so they make the decision not to do any marketing at all, which is a huge mistake. Marketing is a necessity for the long-term financial success of a company, especially in a highly competitive market like the hospitality industry.

Two ways to update your marketing strategy to close more sales

An in-depth understanding of how current and potential customers think, and how they make the decision to purchase a product or service, is integral for developing a more successful marketing strategy. After all, it will be very difficult to sell someone a product if you don’t understand their needs, thought process and motivations.

A starter guide for hospitality companies

One of the most complicated things about starting a business today is the huge number of options available for you to market your product or service. It’s almost a full-time job to figure out which tactics will be most effective for your business and implement them.

Implementing effective PR to shorten the sales cycle

When many competitors offer similar products within the same marketplace, credibility and brand recognition are crucial to make your company/solution stand out from the crowd. Using public relations, you can improve your company’s visibility with potential customers (hotels!), establish credibility in the industry, shorten your sales cycle and boost your revenue.

PR vs Advertising: Which marketing tactic is best for hospitality start-ups?

Here are five examples of when using PR will be more effective than advertising for hospitality start-ups.

Marketing lessons from 2015 to keep in 2016

To create an effective marketing strategy, it is important to evaluate what worked in the year prior and bring those lessons forward to ensure continued success.

By |January 12th, 2016|Tags: , , , |

How to repurpose content to increase your marketing ROI

Ensure that your marketing messages are reaching as many leads as possible and that you are earning the greatest ROI on all activities.

Seven tips to improve your B2B marketing – Part Three

Here is insight on how B2B companies can improve their marketing efforts through white papers, webinars and industry surveys.

By |August 10th, 2015|Tags: , , , |

Seven tips to improve your B2B marketing – Part Two

Industry conferences are a fantastic way to meet potential clients face-to-face, which helps to develop relationships much more quickly than email or phone contact alone.

By |May 8th, 2015|Tags: , |

Seven tips to improve your B2B marketing – Part One

Are you marketing to other businesses? Make sure you're on the right track with these essential B2B marketing tactics.

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