Many start-ups have no budget to spare so they make the decision not to do any marketing at all, which is a huge mistake. Marketing is a necessity for the long-term financial success of a company, especially in a highly competitive market like the hospitality industry.
One of the most complicated things about starting a business today is the huge number of options available for you to market your product or service. It’s almost a full-time job to figure out which tactics will be most effective for your business and implement them.
When many competitors offer similar products within the same marketplace, credibility and brand recognition are crucial to make your company/solution stand out from the crowd. Using public relations, you can improve your company’s visibility with potential customers (hotels!), establish credibility in the industry, shorten your sales cycle and boost your revenue.
Here are five examples of when using PR will be more effective than advertising for hospitality start-ups.
To create an effective marketing strategy, it is important to evaluate what worked in the year prior and bring those lessons forward to ensure continued success.
Ensure that your marketing messages are reaching as many leads as possible and that you are earning the greatest ROI on all activities.
Here is insight on how B2B companies can improve their marketing efforts through white papers, webinars and industry surveys.
Industry conferences are a fantastic way to meet potential clients face-to-face, which helps to develop relationships much more quickly than email or phone contact alone.
Are you marketing to other businesses? Make sure you're on the right track with these essential B2B marketing tactics.