Understanding your audience’s motivations and purchasing behavior is the secret to closing more sales. In this article, we’ll discuss the huge impact that brand awareness can have on the success or failure of a sales pitch.
In the past, when most people thought about the public relations profession, they thought of two things: spin and propaganda. Today, some people still hold the outdated view that PR professionals are just paid ‘talking heads’ with questionable morality. Being a PR professional myself, I object to this incorrect portrayal of a career I’m passionate about. That being said, I do understand where this misconception came from.
Increasing traffic to your own website is one of the most important factors for a hotel’s success, as 100 per cent of all revenue from direct bookings are paid to the property with no acquisition cost. It is possible to increase your property’s website traffic by establishing direct links to your site so customers can reach yours via other sites. While this method is efficient, building direct links can be time-consuming and expensive.
Each day, consumers are exposed to approximately 5,000 advertisements. From morning to night, our brains are flooded with corporate branding, selling products and services. Due to the intense competition for each consumer’s attention, every minute of every day, consistent and strategic branding and a strong first impression is especially important. Ideally, a brand identity should be developed and communicated long before your public launch, but if your property didn’t have this luxury, don’t worry. It’s never too late to improve your property’s branding.
Industry conferences are an excellent way to meet potential clients face-to-face to create potential sales relationships, that could convert more quickly than establishing relationships through email and phone interactions alone. But with the endless list of hospitality industry conferences and events happening every year, how can you earn the most ROI from each event?
One of the biggest struggles start-ups have is raising awareness of their product or service with target customers. No matter how innovative or forward-thinking a product or service is, if no one knows about it or how it will affect their business, it will be difficult to be profitable. That’s where PR can be highly effective. PR can help start-ups raise awareness of an innovative product/service, even if the company has a small or non-existent marketing budget.
Are you thinking of hiring a public relations (PR) agency to publicize your company, product or service? Or considering launching your own DIY PR campaign? If so, it is very important that you are familiar with the basic PR terminology so that you can create, or work effectively with the agency that will create the best visibility campaign possible.
The press release is dead. Or at the very least, it should be. Based on my more than 12 years of experience in the hospitality industry, the press release is the least effective public relations tool, and one that all marketers should be eliminating immediately from their media relations toolbox.
Many start-ups have no budget to spare so they make the decision not to do any marketing at all, which is a huge mistake. Marketing is a necessity for the long-term financial success of a company, especially in a highly competitive market like the hospitality industry.