About Lorraine Abelow

Lorraine has had a 30-year, award-winning, boutique travel PR firm in New York City and is at the forefront of trends affecting traditional and digital media. Her firm has represented such blue-chip names as Four Seasons and Hilton Hotels, as well as boutique properties across the globe and island destinations including St Barth’s and Necker. The agency’s affordable hotel PR and digital campaigns are designed to move the needle regularly gaining eye-catching feature exposure in such top outlets as The New York Times, Travel and Leisure and Conde Nast Traveler. It's the long-standing relationships the Abelow PR team has with high-level editors that insures coverage in A list media in every campaign. Coverage in influential blogs and social media campaigns round out Abelow PR’s expertise. Lorraine serves as an honorary judge for the Hotels Sales and Marketing International Organization, from which she has won awards for her outstanding achievement over her illustrious career. For more information about this boutique New York City PR firm visit www.AbelowPR.com. You can contact her at Lorraine@AbelowPR.com or 203-226-9247.

Tips on successful press FAM trips – secure legit journos

Group press FAM trips are an effective marketing tool for travel and lifestyle reporters to experience first-hand a hotel and surrounding destination. The proviso: get top producing writers with assignments to your property, and avoid non-producers, aka freeloaders, at all costs. Your travel PR agency should know whom to invite and which ones to stay away from. 

Attracting today’s super-affluent market

Luxury travel is one of the most lucrative segments for hotels, but today success depends on offering highly personalized and promotable experiences. A talented PR agency can collaborate with you to create over-the-top journeys that will garner significant media coverage to generate bookings. Does it really matter if no one books the offer if your reservation lines start ringing?

Should your PR firm know SEO? Absolutely!

Getting top rankings on Google and the other search engines is the prime marketing objective for hotels in today’s digital world. Insight into the logic of Google’s madness is a must for your PR agency. While everyone agrees getting high on the search rankings is key in today’s Internet-driven environment, why do so many hotels miss the boat?

Attitudes are changing about luxury travel

In an American Express survey commissioned last year, consumers illustrated their demand for more enriched lives and personal fulfilment through experience and learning. Over 72 per cent of respondents said they would rather spend money on experiences than things. Further, 88 per cent said travel is the number one dream on their life’s bucket list, ranking higher than family or wealth. 

Why indigenous spa treatments get media attention

From California to the Caribbean the lure of the spa cannot be underestimated in generating media attention. With that comes. Both business and leisure travelers yearn for that massage when they arrive or during their course of their stay, and its in your best interest as a hotelier to curate your spa menu so it as compelling as possible.

Millennials redefine luxury and spur changes in marketing

The sea change taking place in luxury hotel marketing is being driven by Millennials as they redefine what the parameters of luxury means to them. First-class accommodations and amenities are just the beginning of this new-style luxury that Millennials crave. Hotels are compelled to create and offer extras including life-fulfilling experiences, adventure, and even educational enrichment.

Drive traffic to your site

Digital marketing and PR agencies that focus on buyer “DNA” will propel luxury hotel brands to pivot from employing only stand-by marketing approaches to unleashing sales through a combined traditional, digital and social media campaign. This allows for much greater access to a larger percentage of the affluent traveler segments. 

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