The rise of digital content has been a real test for travel print media. Consumer habits have changed, and with these changes many brands saw their circulation plunge. However, some print travel media brands have managed to survive against the odds. How? Through innovation, following trends, and creating multimedia platforms.
Group press FAM trips are an effective marketing tool for travel and lifestyle reporters to experience first-hand a hotel and surrounding destination. The proviso: get top producing writers with assignments to your property, and avoid non-producers, aka freeloaders, at all costs. Your travel PR agency should know whom to invite and which ones to stay away from.
Luxury travel is one of the most lucrative segments for hotels, but today success depends on offering highly personalized and promotable experiences. A talented PR agency can collaborate with you to create over-the-top journeys that will garner significant media coverage to generate bookings. Does it really matter if no one books the offer if your reservation lines start ringing?
Getting top rankings on Google and the other search engines is the prime marketing objective for hotels in today’s digital world. Insight into the logic of Google’s madness is a must for your PR agency. While everyone agrees getting high on the search rankings is key in today’s Internet-driven environment, why do so many hotels miss the boat?
In an American Express survey commissioned last year, consumers illustrated their demand for more enriched lives and personal fulfilment through experience and learning. Over 72 per cent of respondents said they would rather spend money on experiences than things. Further, 88 per cent said travel is the number one dream on their life’s bucket list, ranking higher than family or wealth.
From California to the Caribbean the lure of the spa cannot be underestimated in generating media attention. With that comes. Both business and leisure travelers yearn for that massage when they arrive or during their course of their stay, and its in your best interest as a hotelier to curate your spa menu so it as compelling as possible.
The sea change taking place in luxury hotel marketing is being driven by Millennials as they redefine what the parameters of luxury means to them. First-class accommodations and amenities are just the beginning of this new-style luxury that Millennials crave. Hotels are compelled to create and offer extras including life-fulfilling experiences, adventure, and even educational enrichment.