The whole conversation around big data is exhausting. The possibilities are endless. But here we are, every day, worried that we are sitting on a mountain of data but doing very little with it. But is it paralysis caused by these overwhelming possibilities? Or do you just think big data is best left to big hotels and chains?
Think about the amazing people with excellent ideas and powerful intellect spending hundreds and hundreds of man hours carefully analysing and studying the world of tourism and travel. What is it worth to the industry? What would the annual figure be in millions of pounds?
What is the future of hotel wholesalers? There are a lot of prophecies out there, but here are the facts and some key considerations to working with wholesalers as part of a wider room distribution strategy.
It is hard to track changes in the fast-paced world of hotel online bookings. Here are some clusters of innovations that point to which ideas will be here to stay and which one should we put our energies towards.