We are very familiar with the resort, vacation and fractional markets, and have witnessed tremendous expansion in the way of international four and five-star hospitality brands developing resorts, fractional vacation ownership assets and private residence resort clubs. As with all things hospitality, the resort, vacation and fractional sectors continue to evolve.
Mobile technology has been upending businesses and industries around the world for years. The launch of Apple’s iPhone precipitated the now ubiquitous ‘App’, leading to changes in the way we book taxis (Uber), date (Tinder), work out (Guava Pass) and more. The F&B scene is no different, and in 2017 restaurant managers will need to adapt to survive.
Hospitality management is fascinating business. Managing the influx of leads and converting them is obviously one of the aspects of hospitality management with the highest stakes. Today it has become one of the rapidly changing factors of the industry that may represent important risks, and equally important opportunities.
Much has been written and said on the topic of big data and data itself. Over the last years, the cost of data storage has decreased dramatically from about $7 to 10 per GB in the year 2000 to less than $0.03 per GB today. Today, the holy grail is no longer the size of the storage and the focus has moved to speed.
Getting top rankings on Google and the other search engines is the prime marketing objective for hotels in today’s digital world. Insight into the logic of Google’s madness is a must for your PR agency. While everyone agrees getting high on the search rankings is key in today’s Internet-driven environment, why do so many hotels miss the boat?
The press release is dead. Or at the very least, it should be. Based on my more than 12 years of experience in the hospitality industry, the press release is the least effective public relations tool, and one that all marketers should be eliminating immediately from their media relations toolbox.
Why don’t I get a detailed banquet revenue forecast monthly? I first diagnosed conference services director disease at Hotel Vancouver in British Columbia, Canada where I held the position of Hotel Manager in the early 2000s. I call it conference services director disease because this position seems to develop this disease more often than other leadership roles in hospitality.
It’s not a stretch to say everyone likes a little recognition, and recognizing positive behavior has a way of catalyzing more positive behavior. I was just at ITB Berlin, where the 2017 World Legacy Award winners were announced.
Designing and conducting our wine tours is a work of passion. We just love sharing our knowledge and the experience we have acquired over the last 30 years of our involvement with Bordeaux. And I think our guests sense that our passion for people and for Bordeaux is sincere.
Most hoteliers view revenue management as a strategic imperative, given the opportunity to improve the financial performance. That said, it is important to note that revenue management can take many different forms, some of which are far more sophisticated — and effective — than others.