In your hotel, you either share the financials with your leaders, the department managers, or you don’t. If you already share the financial statements, you know the power it unleashes with your team and the result it helps to create. In this article, I will explore the relationship we have with the money and how we can get the financials out of the closet and reap the benefits.
Guest messaging can provide a convenient and personalized way to engage with your guests, if you do it right. Indeed, within the past couple of years, hotel brands big and small have made headlines for their adoption of various messaging channels, as well as for the development of their own messaging systems within existing apps or apps for the purpose of messaging.
Even though Millennials are changing the hospitality industry in ways that we might never have expected, many would prefer that we adapt more quickly. Unfortunately, that means that unless you were one of the few properties who adjusted quickly enough to suit the needs of the market, you are missing out on many bookings from this valuable demographic.
Understanding your audience’s motivations and purchasing behavior is the secret to closing more sales. In this article, we’ll discuss the huge impact that brand awareness can have on the success or failure of a sales pitch.
The word ‘hospitality’ might as well be another name for Murphy’s Law because everything that can go wrong in a hotel will and at the worst possible time! Having spent the past two decades working up the ladder of the hospitality sales and revenue management departments, I’ve seen a lot of crazy and truly absurd happenings.
Why is financial leadership in hotels so un-evolved? We need to realize that the third pillar, the money, the owner, the profit-and-loss, the paperwork, whatever you want to call it - it needs a proper voice. The right voice - a voice that speaks to the leadership and the highest purpose that a cornerstone of our business warrants.
“All the world's a stage,” Shakespeare famously wrote, “and all the men and women merely players”. In many respects, Guest Experience Management is strikingly similar to a stage production. To bring each scene to life, the cast and crew — and, also, the set design and technology — need to come together in a highly-orchestrated manner.
In our hotel industry, there is an abundance of data available to measure performance and rankings among peers. There are real-time guest ratings and reviews, competitive set performance indexes, hotel star ratings to mention a few. One area that is gaining traction among guests and performance is sustainability best practices.
In 1991, a California court, applying California law, in the Woolley versus Embassy Suites case sent a startling message to hotel management companies. At the time, those of us who follow these kinds of cases thought the holding was a one-off, quirky decision that is not likely to be followed and may be overturned in subsequent decisions. It held that a hotel management agreement is not only a commercial contract that sets out the rights and obligations of the parties, but it also gives rise to an agency relationship.
In the past, when most people thought about the public relations profession, they thought of two things: spin and propaganda. Today, some people still hold the outdated view that PR professionals are just paid ‘talking heads’ with questionable morality. Being a PR professional myself, I object to this incorrect portrayal of a career I’m passionate about. That being said, I do understand where this misconception came from.