In today's wow-their-socks-off travel industry, no act is too big or too small. "The tiniest gestures can have a grand effect," says Donna Thomas, president of the Pennsylvania-based New Zealand Travel Inc. "If we are to spend [the time and money to travel], we want the wow experience." From large, luxury hotel chains to small B&Bs, she says, most properties know the future is in the details.
In Singapore's business district, the 40-room Naumi Hotel devotes an entire floor to female travelers. Fashion magazines, aromatherapy and all-natural products-make-up remover, toner and cleanser from Aesop-fill the feminine-minded rooms. A security door makes sure the floor is restricted to women only, and an all-female staff fusses over guests' every need.
Across the board, the industry has moved from hotel staff filling requests to anticipating guests' needs. The Emirates Palace in Abu Dhabi goes one step further: A week-long $1 million stay includes a private jet for day trips. One jaunt goes to Iran, where guests can ensure that a handmade Persian carpet from well-known craftsmen is done to their tastes. That's it, you ask? Of course not.
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