Hospitality seminar to discuss how to build loyalty & maximize revenue in a market downturn

Feb 18, 09 | 1:55 am

IDeaS Revenue Optimization, the leading provider of revenue management and optimization solutions and services and SAS, the leader in business analytics, jointly announced today that a unique hospitality education seminar will occur in Singapore on Thursday 5_^th March.

The educational seminar is being staged in response to overwhelming industry demand for specialized support, tailored for the current economic climate.

‘Amidst the market turmoil caused by the credit crunch, the need to optimize profit and build customer loyalty becomes ever more important,' commented Allan Taylor IDeaS Regional Director of Sales, Asia.  ‘The SAS / IDeaS Hospitality Seminar presents a unique opportunity to hear what leading industry practitioners have to say about the benefits that predictive analytics and revenue management solutions can bring during times of economic downturn.'

Tailored for the unique needs of the industry, the SAS / IDeaS Hospitality Seminar will deliver valuable insights about guest behaviors, demand patterns, property performance, promotional campaigns, loyalty programs and more.

The SAS / IDeaS Hospitality seminar will seek to provide hospitality organisations with key business insights focusing on:

• Who are organizations' most valuable customers?

• What pricing strategies should be used for hotel rooms in order to maximize my profits for the whole property?

• How should marketing resources be utilized to attract and retain the most profitable customers with offers that are tailored to their particular interests?

Traditionally, simple query and reporting tools, coupled with instinct and intuition have sought to address issues surrounding guest profit optimization. However, the current economic climate demands more advanced decision support solutions with predictive analytics and optimization capabilities.

‘With disparate systems for each arm of a hospitality organization - from hotel and convention rooms, spas, restaurants to retail and entertainment - it is sometimes difficult to get a complete view of total guest spend,' said Benjamin Lim, Assistant Solution Head, Customer Intelligence, SAS Singapore. ‘The right decisions lead to increased guest satisfaction, loyalty and profitability. The wrong decisions could mean sending your guests to your competitor.'

The SAS / IDeaS Hospitality seminar will assist businesses in helping formulate solid strategies and performance metrics for individual venues, services and campaigns - while maximizing guest experience and profitability for the whole organization.

Event Details

Date & Time: Thursday 5_^th March, 8am to 11am

Venue: The Art House, Blue Room, 1 Old Parliament Land Singapore, 179429

Contact: For more information about the SAS / IDeaS Hospitality seminar, please register your interest prior to February 25_^th by emailing: judy.ng@sas.com.

About IDeaS Revenue Optimization

IDeaS, a SAS COMPANY, is the premier provider of enterprise revenue optimization solutions and services. IDeaS can help make an immediate impact on company revenue and profitability with its forecasting, optimization and pricing solutions. Headquartered in Minneapolis, IDeaS has technology, support, sales and distribution offices in North and South America, the United Kingdom, Europe, Africa, the Middle East, Australia and Asia. For more information, visit www.ideas.com.


About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers improve performance and deliver value by making better decisions faster. SAS gives you THE POWER TO KNOW_^®. (see on www.sas.com)