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Brand awareness: it’s all a ‘twitter’
To date, no one really knows how many users are registered on Twitter. Some say as much as 5 million; others say as much as 10 million or more worldwide. When I heard these numbers, I thought, ‘Now that's a huge opportunity for exponential brand exposure - with no hard costs!'
One thing we do know is that Twitter has grown in popularity at an extraordinary rate. So many people are using Twitter from all walks of life to expand their reach and express their brand-whether business or personal. This includes individuals, businesses, professionals, celebrities, and politicians-from all over the world.
What is Twitter?
What are Some Basics in Getting Started with Twitter?
How Can I Build Brand Awareness on Twitter?
HAPPY TWITTERING! Feel free to respond to this article as it will be posted on our blog at http://feeds.feedburner.com/BusinessBrandingTips. We'd invite you to share your experiences in the use of Twitter with us and others who read our blog.
Don't forget to check out and sign up for our brand-defining e-course "Ignite Your Business Brand DNA" at http://www.brandascension.com/dna_webinar_weblanding.html before you get too far using Twitter-as it will only ensure consistency, relevance and distinctiveness with your brand in how you show up on Twitter.
And....stay tuned for future additions to this article as The Brand Ascension Group expands its knowledge, expertise and success in using Twitter and other social media tools to build brand awareness and grow our business.
Carol is Principal and Co-founder of The Brand Ascension Group, a multi-faceted consulting and training firm that helps organizations create compelling brand experiences. She has cultivated extensive experience and proven success in leading businesses through significant challenges involving organizational transition, brand development, revitalizations and integrations; leadership development, cultural alignment and mergers and acquisitions.
Having held several executive management positions including Vice President, Human Resources Asia Pacific based in Singapore for a leading hotel company in the world - Six Continents Hotels (now Inter-Continental Hotels Group), she has learned that the most successful and sustainable brand organizations harness the energies of their people. They cultivate this asset in consistent, relevant and distinctive ways that deliver emotionally charged experiences for all audiences that share and engage in the success of their brands.
Carol is author of Getting Your Employees on The Brand Wagon and a new book soon to be released entitled Brand DNA: Define, Create and build your Dimensional Nucleic Assets® and Evolve your Brand. As a speaker on numerous topics from driving organizational change and building the brand from the Inside Out, she is helping to create a paradigm shift in the way organizations cultivate and leverage leading practices that ignite phenomenal business growth.
Carol can be contacted at email@example.com. Website: www.BrandAscension.com Blog: http://brandascension.com/Blog/.
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