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20|20 Assessment™ presents the 2009 event planner survey results for the 13th annual HSMAI's afordable meetings® west conference & exposition
Method: 20|20 AssessmentTM, HSMAI and J. Spargo & Associates launched an online survey asking conference attendees about their opinions and expectations related to the planner industry for 2009. A total of 125 attendees completed the survey.
Major Takeaways: The economy, coupled with a negative public and political perception about meetings as frivolous expenditures, is motivating creative and affordable solutions for maximizing business negotiations, client relations and promoting exceptional experiences for meeting attendees. Event planners seek venues offering both significant value and a significant "wow" factor. Planners carefully evaluate these two principles with their clients in a small team format prior to a decision, so vendors must appeal to multiple shareholders and the competition among venues is probably going to be greater than ever before. Budget cuts and contingency planning continue, but clients are unwilling to sacrifice quality for price. Simple value-adds often significantly impact the site selection process, and the promotional items and benefits to conference goers that are seen as most important can be characterized with the mnemonic, "a perk that promotes pleasurable work."
More Information: For questions or clarifications about this study or its findings, contact: James Houran, Ph.D., President of 20|20 AssessmentTM, +1 516 248-8828 ext 264 or firstname.lastname@example.org.
James Houran holds a Ph.D. in Psychology and is President of 20|20 AssessmentTM (www.2020skills.com). He is an 18-year veteran in research and assessment on peak performance and online testing. His award-winning work has been profiled by a myriad of media outlets and programs including the Discovery Channel, A&E, BBC, CNN, NBC's Today Show, Wilson Quarterly, USA Today, New Scientist, Psychology Today, Court TV, Forbes.com and Rolling Stone. For information on the Best Practice 20|20 AssessmentTM system and industry analytics, contact: James Houran, Ph.D. email@example.com 516.248.8828 x 264
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