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20|20 Assessment™ Presents New HSMAI Survey Results
The Hospitality Sales and Marketing Association International's (HSMAI) Affordable Meetings® National is an exposition and conference addressing all aspects of technology as it relates to tradeshows, meetings, and special events. Exhibitors represent hotels and resorts, university conference centers, unique meeting sites, convention and visitor bureaus, transportation companies, trade publications, software and audio/visual businesses, and other meeting and convention suppliers. HSMAI's Affordable Meetings® is owned and presented by the Hospitality Sales & Marketing Association International Americas region and managed by J. Spargo & Associates, Inc.
MAJOR TAKEAWAYS: Similar to past survey findings, the economy coupled with a negative public and political perception about meetings as frivolous expenditures, is motivating creative and affordable solutions for maximizing business negotiations, client relations and promoting exceptional experiences for meeting attendees. In today's market, suppliers need to be more responsive and willing than ever to serve clients needs and present special offers. Besides perks that promote a more efficient and productive conference experience, incentives related to hotel points and transportation discounts are rated highly. Likewise, meeting planners themselves overwhelmingly adopt the attitude of strict responsiveness to client needs, most striving to respond within one hour to requests. While the "always on the job" mentality of meeting planners tends to rely on the latest technological tools for marketing, presentations and networking, there is clearly a "man over machine" mindset when it comes to other elements of meetings and conferences. Thus, the popular push for more teleconferences or internet-based meetings - even for smaller groups - may ultimately not meet critical needs of attendees.
MORE INFORMATION: For questions or clarifications about this study or its findings, contact: James Houran, Ph.D., President of 20|20 AssessmentTM, +1 (516) 248-8828 ext 264 or firstname.lastname@example.org.
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