Bruce Lange (BA '78), managing director of The Westin Kierland Resort, Spa & Villas in Scottsdale, AZ came to The School of Hospitality Business on to speak to students in Adjunct Instructor Joel Heberlein's HB 237 - Management of Lodging Systems - course.
As an alumnus, Mr. Lange also participated in MSU's and The School's October 15 - 17 Homecoming celebrations, which included seven events in 72 hours.
Mr. Lange is a senior operating executive for Starwood Hotels & Resorts, one of the world's largest owner/operators of hotels and resorts worldwide. As managing director of The Westin Kierland, Mr. Lange is directly responsible for all aspects of what is Arizona's second largest resort. He manages revenues well in excess of $100 million and the payroll for 1,200 associates nearing $40 million. Prior to moving to Arizona, Mr. Lange has had regional operations responsibilities with Starwood in Colorado and Missouri and with Promus Hotels (now Hilton) in Michigan.
Under his leadership, The Westin Kierland has won numerous awards, including the 2008 "Top 10 Hotels" by U.S. Businesses and Celebrated Living and in 2008 Mr. Lange earned the "General Manager of the Year Award" from Host Hotels & Resorts.
Mr. Lange is a member of numerous professional organizations, and is an Appointed Board Member of The School of Hospitality Business at Michigan State University's Alumni Association.
Speaking to the students in HB 237, Mr. Lange discussed the lodging and cultural experiences of the American public, as well as the various operating and ownership structures commonly found in lodging businesses in the U.S. He also gave interviewing tips and motivational wisdom, saying, "With 1/3 of the American workforce in the tourism business, we do more to confirm or dispel the U.S. image throughout the world than any politician can do."
Mr. Lange was inspirational, saying, "What matters is taking the initiative in moments when your core values are challenged - doing things right as well as doing the right things." He reminded students to always give back, that humility matters, to make a difference, and to "lead. . . always lead!"
The students and their instructor were very impressed. "Mr. Lange is one of the best alumni speakers I have heard come to the classroom and give back to his School," said Mr. Heberlein.
At the end of the class session, Mr. Lange was designated an Honorary Faculty Member in The School.
About The School of Hospitality Business at Michigan State University
Recognized as the top-ranked hospitality business school in the world, The School celebrates its 82nd year anniversary in 2009. The School has more than 9,000 graduates worldwide, including a number of leading academicians and industry executives, who have earned both undergraduate and graduate degrees. Founded in 1927, the mission of The School is to continually enhance The School's leadership position in hospitality business education through teaching, research, and service. The School offers an exceptionally well-crafted curriculum, taught by innovative professors who are leading textbook authors, sought-after consultants, and respected researchers. The mission of The School of Hospitality Business Alumni Association is to provide active leadership in support of the mission of The School of Hospitality Business through membership participation, image enhancement, financial commitment, and promotion of synergies among students, faculty, alumni, and friends. The First, The Original, and STILL The Leader. . . The School of Hospitality Business.For more information, please visit www.bus.msu.edu/shb
The School of Hospitality Business 232 Eppley Center Michigan State University East Lansing, MI 48824