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Cornell "Ratings and Rankings Roundtable" Highlights Needs for International Consistency
The deliberations are reported in: "2010 Ratings and Rankings Roundtable: The Quest for Consistent Ratings," by Rohit Verma and Russell Arthur Smith. Verma is a professor at the Cornell School of Hotel Administration and executive director of the Center for Hospitality Research (CHR). Smith is interim dean of CNI, which is a joint project of Cornell and the Nanyang Technological University in Singapore. The roundtable proceedings are available from the CHR at no charge, at http://www.hotelschool.cornell.edu/research/chr/pubs/roundtableproceedings/.
Although ratings and rankings (both formal and informal) can be a benefit to hotels and restaurants when they are positive, they also present complications. While the international rating organizations (such as Forbes or Michelin) offer consistent and measurable standards, there remains no single system for ranking hotels worldwide. Moreover, some national governments have established their own rating systems, which often do not correspond to other standards.
To make matters even more challenging, hotels and restaurants have no way to know the basis of comments posted on social websites. Some sites, such as TripAdvisor, limit comments to those who have actually used the service, but that may not be true of other sites. Hotels and restaurants seek a way to interact with internet posters-both favorable and unfavorable, but are not sure whether or how to respond to comments. At minimum, roundtable participants seek a standard of accurate information on social media sites.
Meet and interact with Professor Verma, an active member of the executive education faculty at the School of Hotel Administration, when he presents sessions in the General Managers Program: http://www.hotelschool.cornell.edu/industry/executive/gmp/index.html.
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