The 1000 Ultimate Experiences App allows iPad users to experience Lonely Planet's top 1000 recommended experiences through beautiful images, ideo and insights from its leading travel authors.
Inspired by the bestselling Lonely Planet book called 1000 UltimateExperiences,the app re-imagines the book reading experience as a deck of 1000 cards which users can swipe, flick and thumb their way through, bringing together the top 1000 ideas, places and activities to entertain and inspire that next trip.
Additionally, Lonely Planet's Discover guides - a new full-colour series to help travelers take in the ‘must see' parts of new destinations - is in development for iPad in iBook format. Titles will include Great Britain, Italy, Spain, France and Ireland.
"The iPad is a ground-breaking device that gives us the flexibility to publish content in extraordinary ways we would never have thought possible a year ago," said Matt Goldberg, Lonely Planet CEO.
"We are delighted to offer anexciting new product for the launch of iPad and are experimenting restlessly with new technologies and platforms as we build on our strategy to become the world's leading travel media and services provider."
Features of the 1000 Ultimate Experiences App include:
* Inspirational editorial content through the app's unique and playful navigation
* Professional photographs from Lonely Planet Images' collection
* Lonely Planet TV videos from Co-founder Tony Wheeler, authors and other knowledgeable travellers
* Share your favorite ultimate experiences with friends.
"The multimedia capabilities of iPad allow us to offer travellers rich imagery and video, and have given us the opportunity to reinvent travel books in a playful and tactile way. You can really get lost in this experience in the way you would with a coffee table book, which is something you haven't been able to do with digital media up until now," said Chris Boden, Lonely Planet's Director of Mobile & Innovation.