The Hotel Franchise Fee Guide - Europe aims to assist owners in increasing their understanding and awareness of the franchise business model. Franchising in Europe is still much less developed than it is in the USA, but it is gaining ground. The importance of selecting the appropriate franchise affiliation for a given hotel resides in the impact that the brand will have on the positioning of the hotel within a given market, its capacity to maximise occupancy and achieve room rate premiums, and the potential benefits of the chain's distribution channels and know how. All of these factors will ultimately be reflected int he bottom line, hence the interest from both owners and lenders in properly understanding and considering the overall benefits that a brand brings to a hotel, and weighing the additional franchise costs attached. Note that the fees outlined throughout this article apply solely to hotels operating in Europe.
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