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China Outpaces Europe and U.S. on Economic Optimism, Survey Says
A first-of-its-kind poll of business travelers from four major economies commissioned by Marriott Hotels & Resorts indicates that 2010 may be shaping up as a year of transition from economic pessimism to greater confidence. More than 60% of 1,207 respondents in four countries agree that business travel is essential; 75% of Chinese plan to travel more.
Key survey findings:
These are findings from "Global Business Trends in the Third Millennium," a far-reaching Marist Institute for Public Opinion poll of 1,207 business travelers in the U.S., China, Germany and the U.K. The study examines trends in the economy, business travel, career and personal goals, and generational and cultural differences.
"The findings mirror indications of the economic recovery in our hotels across the globe, where we are seeing improvement in corporate travel reflecting pent-up demand after two years of cutbacks," said Don Semmler, executive vice president, global full-service brands for Marriott International. ""With nearly 500 hotels in 60 countries, Marriott Hotels & Resorts has tremendous insight and 50 years' experience serving business travelers. This survey spots cultural and generational trends that endorse our continued efforts to address work-life balance on the road; spaces that facilitate work, social interaction and relaxation; and to lead in the area of environmental stewardship."
Additional Survey Highlights:
Business and Leisure Travel - All Work and No Play?
Methodology: The online survey of 1,207 business travelers was conducted by The Marist Institute for Public Opinion in March and April 2010. Responders were selected from members of an online research panel through Opinion Search Inc., an Internet hosting and sample management company. Quotas for gender and age were maintained in each country. 303 U.S. residents, 300 people living in the United Kingdom, 303 in China, and 301 in Germany were polled. Roughly one-third (at least 100) of respondents from each country fell into each of three age categories: 21-29 (Generation Y/Millennials), 30-45 (generation X), and 46-64 (Baby Boomers). For this survey, business travelers are defined as employed residents of one of the four countries of interest, ages 21 to 64, who have taken at least one business trip requiring an overnight stay in the past 12 months.
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