Could it be because the responsibility for success or failure is in the planning and not in generating the idea? Stephen Covey, in his book "Seven Habits of Highly Effective People", identifies one of those valuable habits as "Begin with the end in mind".
It doesn't take much time or talent to do some research and plan to the end, before you act, yet we see so many hoteliers who think coming up with an idea is a big deal. I don't know what drives these people to make some of the decisions they make, but an investment of a few more minutes to "begin with the end in mind" could save a lot of frustration.
Ideas are a Dime a Dozen
There was a day when we all lauded "idea people". Today, it simply isn't enough to come up with a good idea; without a plan to implement it and "see" the results it can produce. Today ideas aren't enough. A weak idea, with well planned implementation, will perform far better than a great idea with no data or sufficient planning to back it up.
Stop looking to create that one consummate great idea, which will lift your property out of its doldrums. It probably already exists; steal a good idea, improve it, and make it work for you. Chances are that someone has already invested in its feasibility.