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Hotel Internet Marketing by 2013 Are we on Track?
1. Choice is king.
2. Search rankings become irrelevant.
3. The evolution of online form.
4. From content to meaning. From interaction to relationship.
5. The real world and the virtual world collide...visually.
All in all, the last 18 months did see some sluggishness due to the recession but have not been disappointing on the tech innovation front. For some of the ‘predictions' above, we seem to be well on track to getting there by 2013. It's going to be an exciting couple of years ahead...I look forward to doing this again and seeing just where we are next year. Meanwhile, the hotel industry has plenty of catching up to do!
What do YOU think about these trends...realistic or far-fetched? Will we get there with time to spare...or is 2013 way too early? Leave a comment and share your views!
PS: The above blog post represents personal opinion. On a related note, it is also important to stress that these 5 trends are not the only major ones likely to make an impact on hotel internet marketing in the years to come!
About the author: Jitendra Jain (JJ) is the founder of various online initiatives like hotelemarketer.com and younghotelier.com (among others) that dream, connect, educate and share all that is glorious about hospitality, technology and most importantly...the people that define our times.
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