BBC World News is to broadcast a new series of its successful travelogue, The Real..., beginning this month, which will once again be sponsored by InterContinental Hotels & Resorts.
The weekly five-part series uses celebrity residents to take viewers on a tour of some of the hidden attractions and most intriguing, but less known, locales of famous cities.
Beginning on 25 September, the new season will take in Berlin, Buenos Aires, New York, Istanbul and Shanghai. Each episode features three different perspectives on the city, sidestepping the usual tourist itineraries in favour of unique, quirky sights that only locals can reveal.
This is the fourth season of the series, which has been sponsored by InterContinental Hotels & Resorts since its inception.
The five programmes will also be supported with dedicated pages on bbc.com, featuring video clips and information on cities from both the new season and previous series. InterContinental will also sponsor short-form vignettes, which will air across the channel, and feature clips from the new series. In addition, viewers will be invited on air to submit their favourite photographs of their home cities, the best of which will be showcased on BBC.com and on BBC World News television.
Paul Gibbs, Head of Programmes at BBC World News, adds: "We're delighted to welcome InterContinental Hotels & Resorts back as sponsors of The Real... The cities we're featuring in this series have thrown up some lively content from an eclectic and intriguing group of presenters, with very different takes on their home towns, so we're excited to be bringing them to our audiences around the world."
Geraldine Connell, Director Global Brand Marketing InterContinental Hotels & Resorts, says: "The Real... is a hugely entertaining show that reflects the kind of savvy, knowledgeable and unconventional take on some of the world's top cities that our staff are trained to provide, so the sponsorship makes absolute sense for our brand."
For further information and images please contact: BBC World News Press Office Tel: + 44 (0)20 8433 2419 E-mail: email@example.com
The BBC attracts a global audience of 241 million people to its international news services including BBC World Service and the BBC World News television channel.
BBC World News, the BBC's commercially funded international 24-hour news and information channel, is owned and operated by BBC World News Ltd, a member of the BBC's commercial group of companies. BBC World News is available in more than 200 countries and territories worldwide, and reaches 306 million households and more than 1.8 million hotel rooms. The channel's content is also available on 87 cruise ships, 40 airlines, 39 mobile phone networks and a number of major online platforms including bbc.com/news. For further information on how to receive BBC World News, download schedules or find out more about the channel, visit bbcworldnews.com.
About InterContinental Hotels & Resorts
InterContinental Hotels & Resorts has 168 hotels, located in more than 60 countries with local insight that comes from over 60 years of experience. At InterContinental we believe that superior, understated service and outstanding facilities are important, but what makes us truly different is the genuine interest we show in our guests. Our desire is to help guests make the most of their time. We connect our well-travelled guests to what's special about a destination, by sharing our knowledge so they enjoy authentic experiences that will enrich their lives and broaden their outlook. For more information, visit http://www.intercontinental.com/ and http://www.intercontinentalvideo.com/.