People who post fake hotel reviews on TripAdvisor are to be named and shamed and could face legal action, it has been revealed.
Kwikchex, an online reputation management company acting on behalf of 800 hotels and restaurants, plans to publish a list of 'thousands of reviewers' that it suspects of fraudulent and defamatory posts.
Once the list is published, websites that feature user-generated content - such as TripAdvisor - will have to notify any reviewers on the list. They will be given two weeks to remove their comments. They could face legal action if they cannot prove that they visited the hotels or restaurants concerned. External source: To read complete article 'Click Here'.