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HeBS Best Practices: 2011 Social Media Marketing Resolutions
As we welcome 2011, it is safe to say that a presence on Facebook and Twitter with a well-developed social media strategy in place can no longer be ignored. With the beginning of a new year, it is important to outline metrics and goals for your social media strategy in 2011. Understanding where your social media strategy has been in 2010 is one of the first steps in determining how your strategy needs to evolve in 2011 to build a stronger connection with fans and followers.
Before developing your strategy for the New Year, reflect on what has been successful and what has failed to make an impact in 2010. What was your most successful social media campaign and how many fans or followers participated? What is your main demographic of fans and followers and what posts in 2010 engaged them the most? Like any good New Year's resolution, it is important to understand the current story your social media strategy is telling to properly set goals and metrics of success that will take your social media to the next level in 2011.
Get a head start. HeBS social media experts have assessed the Facebook and Twitter strategies of HeBS' client portfolio keeping in mind industry trends and predictions for 2011 to offer key initiatives, recommendations, and creative ideas to help your social media strategy soar. We've even uncovered the top ten social media mistakes in 2010, so you can start fresh in the New Year and put your best foot forward.
What does the path to social media success in 2011 look like? It starts with a social media strategy and action plan. Outline specific goals and objectives you wish to accomplish through your social media strategy and develop a set timeframe for completion. Prioritize your goals and specify metrics that will be used to measure performance and gauge growth. Analyzing determined metrics of success and benchmarking with competitors will provide insight into performance. Don't forget to consider industry standards and typical results when deciding on measures for success. Organize your action plan into one central, easy to access checklist with main social media goals to prioritize, assign responsibility, and specify metrics and goals for tracking.
Click here to download HeBS' newest best practices white paper and tips for 2011 "HeBS Best Practices: 2011 Social Media Resolutions". Here is a snapshot of what you'll find in HeBS' white paper:
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