Leisure Hotel Rates Realize Record Growth

Jun 23, 11 | 12:04 am

Leisure hotel rates realized record growth in May, climbing almost +5% according to monthly data released today from Pegasus Solutions in The Pegasus View. The corporate market, having suffered a brief booking dip in April, returned to bookings increases of +15% over 2010 in May, accompanied by rate increases of +6.5%.

Forward-looking data in April indicated a strong summer travel season for the leisure market, which was realized with reservations growth of +8.3% over prior year in May. Together, the rate and bookings increases drove a rise in global hotel revenue of +15.0% over prior year, surpassing the year-to-date growth pace of +12.5%.

"Rising leisure rates indicate rising demand, but consumers are keeping budgets in check by shortening trips and seeking out packages for the best value," said Mike Kistner, chief executive officer of Pegasus Solutions. "Hotels can attract their fair share or more of this demand by offering value through distinctive packages - enticingly priced offerings involving additional nights, premium hotel services and/or local attractions - rather than invoking profit-eroding standard rate discounts."

Global corporate travel bookings jumped from April's temporary growth slump to an increase of +15% in May. Average daily rate (ADR) growth for the channel kept to the year-to-date pace of +6.5% over 2010, and is expected to trend strongly through the third quarter. Pegasus' forward-looking data, based on business on the books, shows corporate bookings ramping back to near +20% growth in the third quarter, with length of stay (LOS) and booking lead times also increasing.

The forecast for the leisure market is equally promising. Data shows steady leisure travel bookings growing at an average pace of +10% over 2010, accompanied by steady and potentially climbing rate growth through summer. Rates for the segment have been increasing for a solid year now, though at less than half of those for business travel.

The May 2011 The Pegasus View is available in its entirety online and by free subscription at www.pegs.com. Data reported in The Pegasus View comes from billions of transactions processed monthly by Pegasus Solutions, the world's single largest global processor of hotel transactions. It is the only industry report to reflect data drawn from both GDS and ADS transactions, representing the business and leisure markets respectively for approximately 90,000 hotels worldwide.


About Pegasus Solutions

Pegasus Solutions is the world's leading provider of technology and services to hotels and travel distributors, supplying the award-winning RezView® NG central reservation system, electronic distribution services, advanced agency commission processing and payment services, and hotel marketing representation services. Founded in 1989, Pegasus created and launched the hotel switch, and today its customers include approximately 90,000 properties around the globe as well as a majority of the world's travel agencies. Additionally, Pegasus' powerful representation arm incorporates Utell® Hotels & Resorts and Utell Connect services that have been chosen by nearly 6,000 member hotels in more than 130 countries.Pegasus is the hotel industry's most experienced third-party marketing, sales and reservations specialist. Pegasus also powers the niche consumer Web site www.hotelbook.com_^TM, dedicated to promoting independent and boutique hotels throughout the world. Headquartered in Dallas, Pegasus has 21 offices in 12 countries, including regional hubs in London, Singapore and Scottsdale, Arizona. For more information, please visit www.pegs.com or www.utell.com.