Romance By the Hour: The Hotel Trend Hitting London's Fanciest Enclaves

Jan 12, 12 | 12:02 am

By Jenny Coad, Deputy Travel Editor, Daily Mail

Hotels with an hourly rate don't have the smartest reputations.

You tend to find them in grubby side streets near train stations and red light districts, not in the posh London enclaves of Knightsbridge and Marylebone - until now.

The website www.dayuse-hotels.com, launched by a group of Parisien (of course) hoteliers, has arrived in the city with talk of a hotel revolution. The idea is to make use of all those empty rooms and fill them for a couple of hours with those after a snooze, a spruce up or something spicier.

Yes. These business-minded fellow are aiming to take by-the-hour romos out of the gutter and place them on a silver platter for anyone who is interested.

As one of the founders, Thibaud d'Agreves, delicately explains, the idea is particularly popular ‘for matters of seduction.'

Of course, in Paris, the city of romance and romantic affairs, they wouldn't put up with anything less than cossetting luxury - even in the throes of passion, illicit or otherwise.

Thibaud tells me that 95 per cent of the website's traffic in the city of lights is for those conducting affairs - and 5 per cent for work related meetings. Most of the bookings are made by women - and almost all of the hotels accept cash payments. After all, no one wants to leave a paper trail.

In London he expects there to be an 80 per cent to 20 per cent split between pleasure and work. But then, we're an international city with people passing through for business on an hourly basis, Thibaud assures me. Nothing to do with our ability to seduce, you understand.

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