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Did You Share the Love on Valentine's Day?
By Larry Mogelonsky, MBA, P. Eng. (www.lma.ca)
Valentine's Day is one of those commercial holidays you don't find on any government-issued calendar. And yet... Do I even need to state its inherent value for hotels around this time of year?
A ‘blip' on the winter cash flow radar, Valentine's Day 2012 is right around the corner. Every precocious marketer has no doubt initiated a plan months ago to guarantee room and restaurant sellouts. But, do you have the necessary measurements in place so you can learn and enhance the 2013 experience? This article serves to identify some important steps to take to maximize next year's fiscal return.
Remember, Valentine's Day comes every year, so keep track of everything this coming year, so you'll be more than ready to do even better 12 months from now.
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