Do you have a website you are trying to market online? Do you want to get more paying customers? If you answered yes to these two questions, this article is for you.
Below are 28 different ways to build links to your website and to market your hotel online. Why are links important you ask? Well, links are an essential part of search engine optimization. The more number of quality links you have pointing to your website from other authority websites, the more important and relevant you are in the eyes of Google. This in turn will increase your rankings on Google which will result in more customers visiting your website! Also, quality links pointing to your website are a great way to get inbound traffic directly to your website. So, I thought it would be informative to look at all the possible ways to get back links to your hotel's website without spending a fortune. I have also listed an example of a hotel which has implemented each idea to show you that it can be done.
#1: Partner with local attractions
There are attractions like museums in every city that are popular among travelers and locals living in that area. Partner with them and give exclusive discounts for their members. This will give your brand more exposure, and also give you a quality link back to your website. Example: These 4 hotels in Tacoma have partnered with the Tacoma Art Museum to give something extra for their members.
#2: Education University Partnerships
Getting links from .edu websites are one of the quickest ways to improve your search engine rankings. Are there universities in your area? Partner with those universities to offer discounted rooms for guests who are attending conferences or events that are happening at these universities. Sometimes you do not even have to give a discount. You just have to get in touch, and tell them that you would like to offer rooms for their conference attendees. An example of giving special rates for conference attendees:
An example of partnering without giving special discounts:
#3: Conference & Events Partnerships
Another similar way to get more customers to your hotel and to get quality links to your website is to look at conferences or events that are happening in your city, and then partner with them to offer discounted rates for the conference attendees. Example:
#4: Get listed in visitor guides for your city
Every city will have visitor guides talking about what to do in your city, favorite places to see, lodging options etc. Get listed in these guides as they are popular among tourists visiting your city. Example:
#5: Rent space out
Do you have extra space in your hotel that could accommodate a complimentary business? You could even rent out the space to businesses to use only a few times a week. They key is to find and rent the space out to a business that is different and will generate PR for your hotel. Each time they advertise and promote their business, it is free advertising for your brand also. Example:
#6: Venue for wedding planners
Are you open to hosting a wedding at your property? If yes, then there are numerous wedding planners who will list your hotels details on their website as a possible venue for weddings for their customers. Example:
First10 is a fast-growing, entrepreneurial internet marketing company based in Bangalore, India. We have successfully increased sales for our clients over various domains such as logistics, education, retail, healthcare and security.
Most websites are built for design - they are built by design guys to look good. They are not built for functionality. The opportunity to increase sales online from a website, coupled with our experience and knowledge of direct marketing on the internet led to the creation of First10.
First10 is dedicated to improve the effectiveness of your online marketing campaign
We focus on:
Delivering high quality traffic to your website.
Improving your ROI online.
Making your website more SEO friendly.
Better Customer Engagement.
Increasing mind share - making your potential customers remember your brand.