When I started my private nutrition practice in 1999, I immersed myself with getting new clients. I had to–I couldn't pay the rent otherwise. Within eight months, I filled the practice to capacity. I then realized that I could provide more value teaching business owners how to attract clients. With that, my Client Attraction System was born, one of the main tenets of which is: the best way to bring in new business is to delegate some of the things that you’re doing right now.
I can hear your protests as you’re probably like me, who has an Inner Control Freak that wants to control everything. This may have been essential when starting your business, but it can get in the way as your business matures. Here are my top four tips of what to delegate now:
1. Delegate anything that does not make you money.
If you’re doing something that doesn’t make you money, it’s not your “brilliance work” – those activities you perform that bring in the most amount of money using the least amount of time and effort.
Chances are these are the tasks that you simply love to do. To drive the point home on how important this is, I want you to look at how much you earn per hour when you’re doing your brilliance work. Now, consider how much you’re not earning when you’re doing other work you could be paying someone else to do (at a fraction of what your own earning potential is).
2. Delegate anything that you’re not good at doing.
If you’re not good at doing something, chances are you’re not enjoying it, not doing it well and taking longer to do it than someone else would. For me, that task is bookkeeping. I spent way too many hours struggling to keep up my books until I finally realized it was best to have someone else do the job.