Marriott International announced on Thursday the start of a new marketing campaign aimed at lesbian, gay, bisexual and transgender travelers, friends and families – "Be You, With Us".
The "Be You, With Us" campaign launches in celebration of the start of the 2012 Pride Season in cities around the world that host gay pride parades and festivals to celebrate the LGBT community. The campaign is filled with imagery and messages that welcome all guests to be themselves when staying with Marriott.
The campaign comes to life through travel packages and amazing hotel experiences and culminates with a sweepstakes where one grand prize winner and guest will receive a trip valued at $5,000 to the 2013 New York, San Francisco or Berlin Gay Pride Festivals.