Shark fining has led to a global decline in shark populations.
A Malaysia hotel and resort in the country is joining the fight against the declining shark population by ending its use of sharks for soup.
Berjaya Hotels and Resorts announced it was pushing forward on its efforts to protect the world's rapidly declining shark population from rampant overfishing.
The popular Chinese Shark fin soup, often served at weddings and corporate functions, has left the global shark population in decline, with experts warning of potential extinction due to the overfishing.
Berjaya Land Berhad executive director Leong Wy Joon signed a corporate pledge to come on board the "I'm FINished With FINS" (Save The Shark) Campaign.
The campaign is being carried out by the Singaporean chapter of Shark Savers, a non-profit marine conservation organisation dedicated to saving sharks through awareness, education and grassroots action.
Leong's announcement that the corporation would no longer serve the soup in any of its 18 hotels and resorts around the world comes hot on the heels of Shangri-La Hotels and Resorts, and the Peninsula Hotels Groups that did the same. Both the hotel chains made similar pledges before Chinese New Year this year.
"I believe a trend is emerging, and applaud the Shangri-La and Peninsula which have already initiated this, because at the end of the day, it's not too much of a bottom line," Leong said during the Tioman World Ocean Day celebrations at Berjaya Tioman Resort on Saturday.