(Bangkok – July 05, 2012): Best Western International (BWI) — the World’s Largest Hotel Chain® — is celebrating a huge global achievement, after more than 600 of its global hotels were honored with the TripAdvisor ‘Certificate of Excellence’ award.
There is no greater seal of approval than being recognized by one’s customers, and with the TripAdvisor Certificate of Excellence based entirely on user reviews from guests, the awards are an incredible testament to the success of the Best Western brand values.
To qualify for the Certificate of Excellence, businesses must maintain an overall rating of four or higher, out of a possible five, as reviewed by travelers on TripAdvisor.com.
In total, 628 Best Western hotels from 48 countries on six continents have been honored, from Argentina to Australia, Ghana to Guatemala, South Africa to South Korea. In Asia Pacific, 68 Best Western hotels and resorts from Australia, China, India, Indonesia, Japan, New Zealand, South Korea, Thailand and Vietnam earned the awards. These outstanding properties encompass all three unique Best Western collections — BEST WESTERN, BEST WESTERN PLUS and BEST WESTERN PREMIER.
Only about 10 percent of hotels listed on TripAdvisor receive the Certificate of Excellence, but this year an incredible 30 percent of Best Western’s international hotels (outside the USA and Canada) earned this prestigious award.
“In the hospitality industry there is no greater reward than being recommended by a happy customer, and this is what makes TripAdvisor so powerful. For more than 600 Best Western hotels to receive the TripAdvisor’s Certificate of Excellence award is a remarkable vote of confidence in our brand and our commitment to service excellence,” said Glenn de Souza, Best Western International’s Vice President International Operations — Asia & the Middle East.
“It gives us an enormous amount of pride that our hotels are so well respected among our guests. With our expansion plans continuing at pace, these awards also give us a great deal of confidence in the future,” Mr. de Souza added.
Founded in February 2000, TripAdvisor has become the essential user review site for the hotel industry. The site is used by more than 100 million travelers across the world and according to a recent PhoCusWright study, 98 percent of people believe TripAdvisor reviews “accurately reflect the experience”.
Wherever in the world the property is located, all 4,000+ Best Western hotels and resorts across the globe offer the same level of convenience, warm service and value for money that has defined the brand for the last 60 years. With complimentary internet connection and other facilities included at all Best Western hotels, it’s no surprise guests are leaving happy and recommending Best Western to their friends.
About Best Western International
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,100* independently owned and operated member hotels in 100* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* guests worldwide each night. Equally committed to the business and leisure traveler, Best Western recently embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's largest family, with our hotels and staff sponsoring children in need around the globe. Best Western’s partnerships with AAA®/CAA®, Michael Waltrip RacingTM and Harley-Davidson® help guests make the most of every trip. For the fastest way to a free night, join Best Western Rewards®, the only hotel frequency program that's truly global. For more information or to make a reservation, please visit www.bestwestern.com