Screengrab from a promotional video for the Four Stories competition. Photo credit: Intel
Got a really great screenplay idea—about an Ultrabook? Intel is teaming up with W Hotels on a global online competition and promotion in which aspiring filmmakers place the thin and light Intel-inspired portable computers in a key role in what are supposed to be 10-minute films. The competition, called Four Stories, kicks off Aug. 10, and is being curated by film director and screenwriter Roman Coppola. Scripts must also be set in a W Hotel.
Filmmakers can upload their original screenplays – rules say they must be inspired by the highly mobile, 24/7 nature of travel – at intel.com/fourstories. Three of the submitted scripts will be made for the big screen and premiere at red carpet events held at select W Hotels. A fourth short movie, thus the Four Stories name of the competition, will be written and made by Coppola, who will serve as one of the judges choosing the winners. The other judges:
Michaelangelo L'Acqua (W Hotels global music director), Deborah Conrad (chief marketing officer at Intel), Eddy Moretti (executive producer and creative director at VICE), Michael Pitt (actor), Jeff Baena (screenwriter), Chloe Sevigny (actress), PJ Ransone (actor) and Blake Whitman (vice president of creative development at Vimeo).
"To all those people thinking of participating, I hope that they take this opportunity to be bold, to push boundaries and to think of ideas which are totally unique to themselves," Coppola says in a press release. "As Thomas Edison said: 'Hell, there are no rules here - we're trying to accomplish something.'"
What Intel is trying to accomplish, of course, is to give the Ultrabooks sold by its industry partners marquee status. The company will place Ultrabook design installations at various W Hotels around the world, letting guests and locals alike interact with the latest models. Additionally, Ultrabook devices will be integrated into the Whatever/Whenever concierge experience at all 42 W hotels and retreats worldwide, to, as the release says in the kind of hyperbole Hollywood appreciates, further demonstrate "the marriage between technology and design to create impactful and emotional experiences."