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A Beginner's Guide To Hotel Link Building
By Kim Leveque
One of the most important tactics in optimizing your website for search engines actually takes place off-site. Link building is the on-going and at times daunting task of connecting with other relevant, quality websites to add a link back to your web property. The benefit is twofold: not only can you tap into new traffic sources from these link partners, but increasing your link equity actually has a tremendous impact on your site's ability to rank in the search engines. Every good link increases your site’s SEO relevance, ultimately causing it rank higher on search engine result pages. We search marketers refer to it as "link juice." It signals to engines like Google and Bing that your site is a credible and useful page for searchers. As you learn to link build you will be better able to determine which sites are more valuable link partners and which sites can actually detract from your SEO power.
One of the first steps you will want to take is to research the different industries relative to your hotel that you would want to link back to your hotel website. Think about what services your hotel offers and what current industries already drive business to your hotel. Then begin searching online for these types of sites that can link back to your website and ultimately drive these searchers to book their stay with you.
Suggestions for relevant link partners in other industries:
Pursuing these industries is a great starting point for your hotel’s link building efforts. Acquiring new links to your hotel website is a never-ending task, and searching for industry-relevant sites is just one tactic you can take. Create a strategic link building plan for your hotel and see your hard work pay off in the form of higher search rankings and increased site traffic.
Kim Leveque — Blue Magnet Interactive
Kim Leveque was named after Kimbo Slice, and the resemblance is obvious. From 9 to 5, you will find Kim diligently fighting the competition for her hotels, winning SEO battles through social promoting, content writing, PPC advising, blog posting and more. Managing a portfolio of Embassy Suites brand hotels across the nation, Kim virtually jetsets around the country on a daily basis, putting her online marketing prowess to work in the hospitality industry. Prior to working her online marketing magic with hotels, Kim studied Communications at The U (University of Miami, FL), but upon graduating, she traded in her sunglasses and tanning lotion for down feathers and earmuffs to return to her beloved hometown, Chicago, making her debut at Blue Magnet Interactive shortly after. Kim recently obtained “celebrity status” in the marketing world when her blog article was picked up by HotelMarketing.com, making her one step closer to being noticed by her role model: Ellen DeGeneres. Since you asked, Kim’s interests outside of the office include attempting crock pot dinners, bleeding orange and green, and pushing for a worldwide weekly Chipotle Friday celebration.
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