What does a Twitter bio say about a hotel company?
I honestly hadn't paid much attention to hotels' Twitter bios since I try to follow as many of the hotel brands as possible, regardless of what their bio says.
But the other day, I looked up the Twitter name for Morgans Hotel Group, the New York-based trendy hotel operator that's trying to make chains out of the Delano, Hudson and Mondrian locations - and it caught my eye: @morganshotels We're global. Always on the move. Sleep is unknown. Unstoppable energy. Forever gorgeous. The bio's catchy, sexy, fun, passionate and a bit aloof ("Forever gorgeous"). For every person that it could turn off, it should turn others on. And it conveys - to me, anyway - that I should expect movement and growth, which would be accurate given the company's recent news.
The bio prompted me to take a Twitter tour of the trendy/artsy/edgy and/or hipster hotel operator world to see how they describe themselves in 160 characters or less, and I figured you might like to come along for the ride. At best, you'll be inspired; at worst, you'll see what not to do.
A note about the brands I've included: Hotel operators in this so-called lifestyle space that are both large and small, expensive and inexpensive, inside and outside the USA. I looked up and listed only brand bios instead of those of individual hotels to make this manageable. Also, I bet some of you will say, Why did you include Renaissance? I decided to include the Marriott brand because it's been boosting its edgy appeal with music and arts. Finally, since I compiled this list, I thought it a good time to include Twitter counts as of this morning (Aug. 30); Morgans Hotel Group's Twitter account has 14,832 followers.
The bios I found range from boring listings to sassy chatter.