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Lonely Road Warrior? Not So Much: The Social Habits of Business Travellers
STAMFORD, Conn.—(BUSINESS WIRE)—Feb. 13, 2013
Today's business travelers are surprisingly social on the road, according to a recent survey by Four Points by Sheraton, the "best for business" brand of Starwood Hotels and Resorts Worldwide, Inc. (NYSE: HOT). Aside from sleeping, for instance, survey respondents indicated that enjoying the hotel bar or restaurant with colleagues or business partners was their number one activity during free time, outpacing time spent in the gym, spa, shopping or catching up with local acquaintances. In addition, business travelers are good networkers, with nearly two-thirds of those surveyed reporting that they have kept in contact with someone they met on the plane or at the hotel while traveling on the road. About that flight, though: business travelers draw the line with their own colleagues, as more than 60% indicate that they would prefer to fly alone rather than with a business associate.
These are among the results of a 2012 hotel business travel study commissioned by Four Points that polled a total of 6,000 business travelers globally - 1,000 each from the United States, the United Kingdom, China, India, Germany and Brazil. Four Points is growing rapidly across nearly 30 countries and carefully monitors the needs and habits of business travelers. The first phase of the survey, released in August, explored the use of mobile technology to stay in touch while traveling, while the second phase focused on leisure activities.
"Business travelers have a real need to connect on the road - both virtually and in person," said Brian McGuinness, Starwood's senior vice president, specialty select brands. "Our survey results reveal that road warriors are social, preferring to network or to relax in the company of colleagues rather than just enjoying solitary pursuits." McGuinness continued, "Four Points provides everything our guests need to be productive and comfortable on the road and that includes creating opportunities to connect socially through brand-wide programs like Best Brews TM, which invites guests to gather over a great local craft beer when the work day ends."
Among key survey findings:
Differences by nationality:
About Four Points by Sheraton
Great Hotels. Great Rates: With over 160 Four Points by Sheraton hotels in nearly 30 countries, travelers can find the timeless style and comfort they're looking for with genuine service and everything that matters most, all around the world. From Santiago to Shanghaiand Milan to Milwaukee, Four Points hotels can be found in big urban centers, by the airport, near the beach, and in the suburbs. A recent $1 billion invested in renovations, conversions, and new-build hotels has made the brand stronger than ever.
Four Points by Sheraton, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest® program, which offers a breakthrough policy of no blackout dates on Free Night Awards. To learn more, visit www.spg.com. Stay connected to Four Points on Facebook at facebook.com/fourpoints.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,134 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM. The Company boasts one of the industry's leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visitwww.starwoodhotels.com.
Source: Starwood Hotels & Resorts Worldwide, Inc.
Middleton & Gendron Inc.
Source: Business Wire
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