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Why Hotels Should Have a Responsive Website
By Dumitru Brinzan
If you run a hotel/motel/inn/b&b these days, you no doubt either have a website or would like to have a website. In this digital age, it is an essential part of your business to have a website where people can get more information about your offerings. Without a website, you could be losing out on a very large chunk of potential customers.
But, I'm not going to talk about the merits of having a website today. No, today I want to talk about responsive web design, or "mobile ready" web design if you will.
Let's just assume you already have a website or are serious about getting one. A very important thing you must consider is how your website is presented on a mobile device (e.g., smartphone, tablet).
These days we do almost everything with our mobile devices, from checking our bank statement to finding a good restaurant for dinner.
Recent studies have shown that a large amount of travelers these days plan, book, and track their travels abroad on the internet, and mobile devices have made this so much easier. With just a couple taps you can setup a flight, rent a car, and even book a hotel room.
Embracing mobile travelers with a responsive website design can make a huge difference for your business.
What is "Responsive Web Design"?
Without a responsive design most current mobile devices will simply either shrink a full-page design to fit within its screen boundaries, or zoom in on a specific part of the page. This is not very desirable from a usability standpoint.
Responsive web design helps developers prioritize certain parts of the website for different visitors.
Why is Responsive Design Good?
Let's go over just a couple of the reasons why having a responsive website is so important for hotels:
So with all that in mind, can you really afford to not have a responsive website? Probably not.
But, but... How!?
Now it is understandable that not everyone is experienced in these matters, and you might have no idea how you would go about implementing a responsive design, so it's good to have an experienced partner on your side that can help you.
This is why you should consider using a WordPress theme by HermesThemes, which are all completely responsive.
We have many years of experience developing cutting edge websites and working with the various technologies that make it all possible. We have worked tirelessly to develop the very best themes for our clients that adhere to the highest standard. Every theme we create has responsiveness built-in from the very beginning. We're here to make things easier for you and your customers. We can be that experienced partner you need to help you through the creation of your ideal hotel website.
So, whether you decide to go it alone or leave it to the professionals, we hope this article has given you some things to consider for your own hotel website.
Printed with full permission from the author.
About Dumitru Brinzan
Founder and lead developer at HermesThemes, co-founder and developer at WPZOOM. With over 7 years of experience in the travel/hotel industry, it is my strong belief that WordPress presents unprecedented opportunities for small and medium businesses, such as independent hotels, B&Bs, SPA centers, etc.
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