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How to Take Social Media Offline – And Why!
By Gaby Feile
Whether you were a Facebook pioneer or whether you just started to intensify your (business) engagement on Social Media platforms – you might have noticed a few things lately:
The reasons for this development are diverse: relevance, originality, emotions, priorities, resources and time – to name but a few.
When people ask me for ideas what to post on Facebook, I usually tell them the following:
“It’s not important what you post on Facebook. It’s more important what you do in the “real world” that inspires people so much that they want to post it on Facebook.”
This means that instead of thinking about what kind of information you can post on your Social Media channels, create stories by making a difference to peoples’ lives – every day.
If you are lucky enough to work in hospitality, relax!
Hotels existed long before Facebook founder Mark Zuckerberg was born. Movies, TV series, books (including the bible) feature life in hotels. And why? Because there is hardly any other place where so many different people come together and – yes – create stories!
The entire industry is based on giving people a feeling of welcome and home. Service is the magic word. Yet service has a different meaning today than it had when hotel chains were created. Today, service is about being treated like an individual – not according to standard. Knowing this, being social is easy.
You want some actual ideas?
Please understand that sharing ideas in detail would entirely spoil the surprise. Instead, do find your own and authentic way of being social. To help you thinking out of the box, here are some hints:
Do you need some more inspiration?
Go to Kommboutique’s Facebook page and have a look at the photo album “Be Human” that features some little things little people did during my hotel stays. And feel free to upload things that happened to you or that you do in your hotel.
Does this all take lots of time and resources? Definitely.
Does this make your hotel a better place for guests and staff? Definitely.
Will people talk about you? Yes, they will – not only on the internet yet with their friends, families, colleagues etc.
Will your score on TripAdvisor, your Facebook engagement rate, clicks on your website increase? Most probably yes!
Imagine how many people will learn about your hotel and remember: it was like this before the internet emerged. We just couldn’t prove it!
These tips are just hints meant to give you the permission to think differently. Find your own social way! And please don’t do things because you want people posting them on Facebook. Do them because you enjoy making people happy!
"I have learnt most things from reading, travelling and asking questions." (Gaby Feile)
About Gaby Feile
Since the age of 5, Gaby Feile has been fascinated by words. She read the newspapers before entering school and could write as early as this. Her personal communication style has been influenced by an international career and an open mind. Gaby has learned to listen with her eyes and speak with her hands and has been known as an excellent observer and appreciated listener. She knows that asking questions is more important and more effective than making statements.
With her company "Kommboutique", Gaby delivers feel-good communication that creates memorable moments through positive emotions. People who like her approach can book her as a copywriter or idea producer.
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