HeBS Digital announces the launch of “The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning,” just in time to plan your digital marketing budgets for next year.
This article provides guidance on how to structure your budget in 2014. Next year’s digital marketing budget should focus on driving direct online bookings and achieving serious ROIs by structuring initiatives into three main categories: Digital Assets Optimization, Strategy & Operations; “Core” Digital Marketing Initiatives; and “Business-Need” Multi-Channel Digital Marketing Initiatives.
This holistic approach covers all of your technology and strategy planning needs, the fundamentals that will continuously drive direct online channel revenues with high ROIs, and fulfilling the concrete business goals you need to achieve throughout the year.
The article also covers:
Game-changing trends that will shape hospitality digital marketing in 2014
Lingering concerns that will continue to affect our industry next year
How much hoteliers should be spending on digital marketing
Recommendations on what percentage of the budget should be spent for each marketing initiative