Parkside Plaza & Marriott Shanghai Jointly Attempt to Break the Guiness World Records
To celebrate the Mid Autumn Festival, the Parkside Plaza at Changfeng and Shanghai Marriott Hotel Changfeng Park culinary team prepared a giant lotus-seed paste moon cake at the Parkside Plaza at Changfeng. This “moon cake” attempted to break the Guinness World Records by weighing at 2.4964 tonnes and having a diameter of 2.57 meters. It is expected to break the current world record which was set at a shopping mall in Toronto, Canada September 29, 2001. Under supervision and monitoring of the production process and the witness ceremony, the engineer from Shanghai Institute of Measurement and Testing Technology confirmed the exact diameter of 2.57 meters and total weight of 2.4964 tonnes of this “Largest Mooncake” candidate. Source: Press release.
Rosewood launches brand refresh
Rosewood Hotels & Resorts launched on Monday a brand refresh that includes a new logo and US$8 million in marketing efforts including a print and digital advertising campaign and a new brand.com website. Rosewood Hotels & Resorts, Dallas, worked with Robert Louey, creative director of Robert Louey Design, to create a new brand logo that incorporates Rosewood’s trademark A Sense of Place philosophy. A seal has also been designed for each individual Rosewood hotel taking inspiration from traditional family crests and from Rosewood’s first mansion property.The marketing campaign is called Living Canvas. Produced by New York-based AgencySacks, the print and digital campaign that uses black-and-white photographs. The advertising campaign will run in key newspapers, magazines and websites in North America, Europe, the Middle East and Asia. Source: Hotels Mag
Royal Princess cruise cancelled due to technical problems
Royal Princess passengers are being forced to disembark early after the latest cruise was cancelled due to technical problems. The ship, which was named by the Duchess of Cambridge Kate Middleton in June, suffered a power outage while sailing in the Mediterranean between Mykonos and Naples. Although the power was restored, the ship needs to be taken to Barcelona for repairs. Passengers will be taken to Naples where they will disembark this evening for flights home, and the ship will leave on Wednesday for Barcelona with only crew on board. Princess Cruises is still unsure whether a sold-out cruise due to leave on September 27 will also be disrupted. Source: Travel Mole