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Groupon Getaways adds 20,000 new hotels
Groupon announced a significant expansion of its Groupon Getaways marketplace with the addition of approximately 20,000 new hotels in all of the most popular destinations around the world.
With the addition of these new properties to the Groupon travel channel's up-to-60-percent-off Flash Deals, travelers can now find a hotel through Groupon for every major travel destination. Plus, anyone who makes a reservation at one of the approximately 20,000 new properties receives 5 percent back in the form of Groupon Bucks to use toward a future Groupon purchase.
"By expanding our selection, we're giving travelers literally tens of thousands of reasons to check Groupon first."
After a successful pilot, the expanded Groupon Getaways marketplace is now available to anyone in the United States and Canada via the Groupon mobile app and the web. All hotels are chosen by the Getaways team based on price, star rating and location.
In addition, most hotels in the Getaways marketplace have a booking calendar, which eliminates the need for vouchers and lets consumers select and confirm the exact dates they want to travel based on price and room availability.
"Searching for a hotel can be a very time-consuming process, with most travel sites showing hundreds of listings for each destination. We're providing travelers with only the best options at the best prices, so they have no reason to go anywhere other than Groupon," said Simon Goodall, VP and GM of Groupon Getaways. "By expanding our selection, we're giving travelers literally tens of thousands of reasons to check Groupon first."
"Searching for a hotel on Groupon is also ideal for mobile, which is becoming one of the most popular ways for consumers to book travel," said Goodall. "When paired with Groupon's outstanding mobile experience, travelers can now book the perfect trip and get the best deals nearby - all at the same time."
The expanded Groupon Getaways marketplace is initially available to Groupon subscribers in the United States and Canada, with plans to launch globally later in 2014. Popular destinations in the marketplace include: New York, Paris, Cancun, Orlando, Las Vegas, San Diego and Chicago.
Jamie's Italian and Scandic Hotels in exclusive Nordic partnership
Jamie Oliver and Scandic Hotels are proud to announce the opening of the first Jamie's Italian restaurant in the Nordic region. Scandic Hotels will be the exclusive operating partner of Jamie's Italian in the region and the first restaurant is due to open in autumn 2014 in Stockholm.
Jamie's Italian has won fans by creating neighborhood venues, inspired by the Italian table, where people relax, share and enjoy each other's company. The restaurants are designed to be affordable and accessible, a place where everyone is welcome and feels comfortable. The casual dining experience is based on offering tasty and simple Italian food, using only the best fresh ingredients. All produce used in Jamie's Italian is higher welfare and this conscious view of quality and responsibility is strongly shared by Scandic.
"We've worked with the guys at Scandic for nearly five years now across a number of projects and I'm incredibly excited to be teaming up with them to launch Jamie's Italian into the Nordic region. It's brilliant to be partnering with such a creative, innovative and professional team, and I can't wait to kick start things by opening our first restaurant in Stockholm. It's going to be epic - watch this space," says Jamie Oliver.
The first restaurant will open in the city center of Stockholm. Scandic's relationship with Jamie Oliver goes back to 2009, since when Scandic guests have been able to choose dishes from menus especially composed by Jamie Oliver and the Scandic Food & Beverage Team.
Ibis takes bed promotion to new heights
To prove that the Sweet Bed by ibis provides comfort for everyone to see, the advertising team at ibis has come up with the supreme test: sleeping where nobody has ever ventured to spend a night before!
- Multi-camera footage for browsers to choose their viewing angle, courtesy of GoPro
- Aerial cameras
- 360° views from the summit of Mount Roraima, which browsers can direct with their fingertips
- Insider content throughout the adventure (interviews, curious scenes, and director's cuts)
- The crews' Twitter and Instagram updates on the website
"The ibis network has 1,000 hotels in 58 countries today, and has made a promise to customers: 'now, the best place to sleep is everywhere'! We wanted to show that quirkily, in synch with our latest campaigns, and tangibly, to prove that the Sweet Bed by ibis really does provide absolute comfort. When we were thinking about this digital experience and putting it together, we wanted it to be bold, categorically up-to-the-minute, and to take ibis where nobody was expecting it," explains Lara Faguais, who is in charge of Accor's economy hotel business at the Media and Publicity Strategy department.
A link to the campaign can be found at www.ibis-expedition.com.
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