The Iroquois New York, Hotel Chandler, Hotel Belleclaire, The Cosmopolitan, The Gershwin and The Washington Jeffersonhave come together to form a new, New York City hotel brand, Triumph Hotels.
Family-owned and operated since 1951, Triumph already owns and manages the six iconic hotels in New York City. Triumph invested $50 million to renovate and refresh the historic buildings over the last several years and now has a strong footing in NYC, with 460,000 square feet and nearly 1,000 rooms in its portfolio.
In the coming year, in addition to seeking opportunities to add new hotels to the brand, Triumph will introduce a number of initiatives and programs to enhance the guest experience, including the roll out of a brand loyalty program that rewards guests for stays at any of the properties. It will also grow the number of packages and promotions to be offered brand-wide and increase the amount of meeting and event space.
With a strong focus on the food and beverage experience, Triumph will continue to look for like-minded partners in the culinary realm to build on the success of Triomphe in The Iroquois and Juni by Michelin-starred Chef Shaun Hergatt in Hotel Chandler.
The tri-state based private company is distinct in that it is completely family-owned, and focuses on maintaining the history and character of its hotels while marrying them with modern comforts. Through the years, these hotels have played host to a number of famous guests, including Leona Helmsley (Hotel Chandler), James Dean (The Iroquois), and Abraham Lincoln (Cosmopolitan).
"As a native New Yorker who grew up in the hospitality business, we worked hard to create hotels, and now a brand, that is rich in architecture, history, design, and well-positioned to provide neighborhood-centric experiences," says co-owner Gerald Barad. "While each hotel has an individual identity, they all offer a one-of-a-kind, service-oriented stay that defines the Triumph brand. As a 21st century company, we developed brand standards that encourage personalization, and of course, are distinctly New York."
In celebration of the brand launch, each of Triumph's boutique hotels is offering a "Key To New York City" package where guests unlock the best of a distinctly New York experience in one of six Manhattan neighborhoods when they book a three night stay. Those neighborhoods are the Upper West Side, Theater District, Midtown, NoMad, Flatiron and TriBeCa neighborhoods of New York City.