The Australia/New Zealand (ANZ) online leisure travel market will grow nearly 50% from 2006 to 2009 to reach $6.1B, according to new research by PhoCusWright Inc. The total travel market reached $22B in 2006, nearly one fifth of which was leisure/unmanaged business travel booked through consumer Web sites.
PhoCusWright's Australia/New Zealand Online Travel Overview , the first-ever report of its kind quantifying and analyzing the ANZ market, identifies several drivers of the rapid growth of the online channel, and examines the structural factors enabling it.
Several key factors driving the growth in the already mature online ANZ market:
the early success of Virgin Blue's online distribution strategy, resulting in explosive growth for the past five years;
fare simplification initiatives by the leading domestic carriers;
market development investments by online travel agencies such as Webjet Travel, Zuji.com, Travel.com.au and Wotif.com; and
Key players - airline, traditional and online - shaping the ANZ online travel market and the scale of their impact.
Market readiness for continued growth on both the supply and demand sides.
What makes Australia/New Zealand an attractive market for automated online travel distribution, and the automated online travel opportunity through 2009.
Prospects for consolidation and market growth.
Key questions global travel companies must consider before entering ANZ.
With market forecasts through 2009 by suppliers and intermediaries, PhoCusWright's Australia/New Zealand Online Travel Overview assesses the true opportunity and strategies for success in the ANZ online travel market.
More information (Table of Contents/List of Tables, Executive Summary, Methodology) is available.