The number of international tourists visiting Australia jumped four per cent in the first six months of this year to 2.7 million.
The Australian Bureau of Statistics (ABS) today said the rise was driven by surges in a number of markets, including China, Korea and South-East Asia.
In the year to June 30 this year, 180,000 Chinese tourists came to Australia - up 20 per cent compared to the same time period last year.
Meanwhile, 326,000 visitors from South-East Asia and 133,000 tourists from Korea also arrived down under, up 11 and eight per cent respectively.
The number of New Zealanders holidaying in Australia grew by 8.2 per cent to 521,000, while 126,000 Singaporeans visited, an increase of 8.7 per cent.
But the figures showed further worrying falls in the once-robust Japanese market - following an 80 per cent currency appreciation of the Aussie dollar to the Yen since the Sydney 2000 Olympics.
In the first six months this year, numbers dropped another 12.8 per cent to 277,000.
Federal Tourism Minister Fran Bailey said the overall figure was impressive, particularly given the strength of the Aussie dollar.
She said the figures proved the controversial "So Where the Bloody Hell Are You?" campaign was working to lure foreign holidaymakers.
"Tourists are finding their way down under in record numbers, keen to discover our fabulous beaches, our great outback and our relaxed way of life," Ms Bailey said.
"And every tourist we attract to Australia means more jobs for Australians and more opportunities for vibrant small businesses."
She said the Chinese market was developing rapidly.
"The Silk Road of yesteryear spread wealth over 5,000 miles from China to Constantinople," Ms Bailey said.
"Today, the new Silk Road is from China to the top tourism destinations of the world, courtesy of A-330s (Airbus)."
TTF Australia (Tourism and Transport Forum) managing director Chris Brown said a recent report from the Tourism Forecasting Committee projected a 222 per cent increase in arrivals from China between 2006 and 2016.
"That would see over one million Chinese tourists touch down in Australia in 2016," Mr Brown said.
It was therefore imperative the industry had enough workers to cater to the huge spike in demand from Asia.