Shaza Hotels, the regional lifestyle hotel brand, has announced that all of its upcoming hotel developments will be certified to Leadership in Energy and Environmental Design (LEED) standards - the internationally accepted benchmark for the design, construction, and operation of eco-friendly buildings.
The certification - the first of its kind across an entire hotel brand in the region - demonstrates the hotelier's commitment to environmentally sustainable projects that embody a ‘green' lifestyle and embrace the values and traditions of its discerning clientele.
The progressive move will ensure that Shaza's first seven properties - Dubai, Doha, Muscat, Cairo, Bahrain, Jeddah and Marrakech - are designed to follow the internationally-recognized guidelines of LEED.
"There is a great synergy between the cultural traditions of the region and a deep respect for the environment. Shaza has therefore taken the initiative to obtain this globally-respected certification, as part of a conscientious shift towards environmentally sustainable hotels," said Christopher Hartley, CEO, Shaza Hotels.
The international rating system takes into account five key human and environmental health criteria when evaluating the design of a project: sustainable site development, water savings, energy efficiency, materials selection, and indoor environmental quality.
"As part of our commitment that each hotel will be LEED certified, Shaza will be merging environmental sustainability with contemporary architecture and modern design. This approach further differentiates this unique regional brand and will ensure that our product meets the expectations of our clientele as a modern, forward-thinking luxury hotel," concluded Hartley.
Launched last year, Shaza is the product of a partnership between Kempinski, the world's oldest luxury hotel brand, and international financial firm, Guidance Financial Group.
The hotel group will own and operate properties in gateway cities around the region, with its first opening in Dubai in early 2009.
About Shaza Hotels Launched in 2006, Shaza Hotels, a product of partnership between Kempinski Hotels and Guidance Financial Group, is a new lifestyle hotel brand that celebrates the spirit, traditions and art of living of the Middle East and North Africa region in a contemporary, design-led environment. For more information on Shaza Hotels visit www.shazahotels.com