Four Points by Sheraton is picking up even more momentum in Asia Pacific, announcing three new hotels in the region.
Four Points by Sheraton Grows Rapidly in Asia Pacific, Announcing Its First Hotel in Tibet and Two New Hotels in China ; The Upscale Brand Meets Strong Demand for Moderately Priced Accommodation in Asia
In a noteworthy first, Four Points by Sheraton recently announced plans for its first hotel in Tibet, known as the "Roof of the World" for its high elevations. Four Points by Sheraton is also opening two new hotels in China - Four Points by Sheraton Lianyungang and Four Points by Sheraton Sanya Bay. Scheduled to open between 2007 and 2010, these three new hotels have quadrupled the footprint of Four Points by Sheraton in Asia Pacific in just the past 12 months.
Operated by Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), Four Points by Sheraton was introduced to Asia Pacific in 2000 with hotels in Sydney, Geelong, Shenzhen and Chung Ho. The brand's Asia Pacific portfolio has since grown to 17 hotels - six already open for business and 11 under development in China, Cambodia and Vietnam.
"Four Points by Sheraton is in the midst of a truly impressive, global growth spurt due to its popularity among customers and investors alike," said Miguel Ko, President, Starwood Hotels & Resorts, Asia Pacific. "The strong demand for moderately priced lodging coupled with the increase in domestic travel in many Asian markets is helping to propel the brand's growth to a level that is expected to rival that of Starwood's luxury and upper upscale brands."
With a flair for fun and an eye for clean, appealing design, Four Points by Sheraton covers all the basics including a comfortable bed, a great shower, and free high-speed internet access. The brand also delivers the Simple Pleasures guests enjoy while traveling such as warm pie, fresh coffee, free bottled water, and a wide selection of beers.
"Four Points by Sheraton is an ideal product for many markets in Asia Pacific because the brand caters to both mid-scale business and leisure travelers, while meeting the demands of meeting and event planners with a comfortable, fun and fuss-free hotel experience that at the same time provides great value," added Ko
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