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From the farm to the fork: Fairmont offers a fresh new take on menus
Fairmont's Green Partnership, the company's award-winning environmental program, encourages guests to think green when traveling and offering healthful and delicious menu choices that highlight organic wines, local purveyors and on-site herb gardens is a natural extension. Fairmont has taken the proactive step of reviewing its purchasing and food sourcing practices to see in which areas more sustainable choices can be incorporated, both at a hotel and a corporate level. For example, all hotels worldwide offer guests the choice of menu items prepared with organic eggs.
Consumers today are increasingly interested in where their food is sourced and how it is produced, and Fairmont menus will provide those sources by highlighting local, organic ingredients and the purveyors who produce them. Like-minded partners on a brand level currently include The Metropolitan Tea Company Ltd., North America's first member of the Ethical Tea Partnership, who have created a specially branded line called Tea at The Fairmont, served at all hotels. Tea at The Fairmont products are sourced through Fair Trade organizations (in the countries where available), and over the next two years, most of the line is phasing into organic production. Hotels must also offer organic or biodynamic wines from producers such as Bonterra Vineyards, the world's leading producer of wines made from certified organically grown grapes.
"Our guests are very savvy, experienced diners, and they also are becoming more conscious of how their consumer choices affect the planet," notes Serge Simard, Fairmont's Vice President, Food & Beverage. "While individual contributions certainly do make a difference, the actions of institutions often have a greater impact. Our new approach will make it easy for our guests to make individual, sustainable food choices as part of a global effort." He continues, "We want our guests to know that when they dine at Fairmont, not only can they count on the very best, freshest ingredients and a true experience of the destination through their culinary choices, there will always be a range of sustainable options for them to consider."
As Fairmont continues to evaluate areas where purchasing decisions can have impact, other options under consideration are a review of coffee sources, and a closer look at organic mini-bar options.
Fairmont hotels' culinary brigades commit to sourcing, wherever possible, menu items that are:
Local- Food grown or raised as close to hotels as possible, particularly in the season in which it's grown. "Food miles" refer to the distance a food item travels from the farm to its destination.
In addition to highlighting these choices on menus, many Fairmont properties will also offer innovative guest experiences such as winemaker's dinners, Shop with the Chef excursions, cooking classes, and trips to the farms where guests can learn where the food is sourced. Meeting planners can also incorporate sustainable choices in their events through Eco-Meet, the company's environmentally friendly conferencing program by including local, seasonal and organically grown menu items and innovative eco-inspired meeting breaks.
About Fairmont Hotels & Resorts
With the opening of the landmark Fairmont San Francisco in April 1907, one of the world's leading luxury hotel brands was born. For over a century, Fairmont Hotels & Resorts has offered warm hospitality and timeless elegance in unforgettable locations. Throughout 2007, our 51 distinctive hotels in 12 countries, from fabled castles to secluded lodges and modern retreats, will celebrate a centennial of rich experiences and lasting memories. Committed to growing its portfolio of world-class hotels, which includes The Fairmont Banff Springs and London's Savoy, Fairmont will soon reflag four hotels in Kenya and anticipates the re-opening of New York's famed Plaza Hotel. Future Fairmont Hotels & Resorts also include locations in Cairo, Abu Dhabi, Vancouver and South Africa. Fairmont Raffles Hotels International operates over 120 hotels worldwide under the Fairmont, Raffles, Swissôtel and Delta brands, as well as vacation ownership properties managed by Fairmont Heritage Place. For more information visit www.fairmont.com.
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