CNI interactive distribution report identifies key trends in ASIA

Aug 11, 08 | 1:58 am

The Cornell Nanyang Institute of Hospitality Management has released the ‘Thought Leaders in Interactive Distribution Roundtable Report' report. This report is based on discussions between hotel industry professionals, travel distribution companies and academicians at the inaugural Thought Leaders in Interactive Distribution Roundtable held in Singapore in January 2008. The roundtable was sponsored by Amadeus and TravelCLICK and included participants from Accor Asia Pacific, Asia Pacific Preferred Hotel Group , Carlson Hotels, GoMacau, HolidayCity.com, Hyatt International, IDeaS , Indo.com, MacroVision Network Pte Ltd/HSMAI, Sabre, Shangri-la Hotels & Resorts and faculty members from Cornell University and the Nanyang Technological University . The roundtable report was prepared by Dr. Bill Carroll, Dr. Kanapaty Pelly Periasamy, Dr. Sunanda Sangwan and Dr. Judy A. Siguaw, Dean Cornell Nanyang Institute of Hospitality Management.

The report discusses the growing importance of online distribution in the Asia Pacific region, identifies key trends and issues pertaining to Interactive Distribution in travel, specifically with regard to Leisure Shopping & Buying, Business & Event Travel and Chains & Properties Distribution.

"The ‘Thought Leaders in Interactive Distribution Roundtable Report' summarizes the observations of key thought leaders about the future trends of interactive distribution across the Asia Pacific region and its sub-regions including the roles of major travel distribution players. Dean Siguaw commented, "It analyses who the major players are and what we think will happen in the market over the next few years. I encourage anyone who has an interest in interactive distribution to download the report and read it".

The report is available free of charge and may be downloaded from the www.cni.ntu.edu.sg website.

About the Cornell-Nanyang Institute of Hospitality Management

The Cornell-Nanyang Institute of Hospitality Management (CNI) is jointly operated and governed by Cornell University 's School of Hotel Administration and Nanyang Technological University 's Business School . Located in Singapore , CNI is strategically positioned to develop leaders, managers and entrepreneurs for the Asian hospitality and tourism industry. CNI offers three hospitality education programs designed to alleviate the severe shortage of qualified talent that is currently plaguing the hospitality industry in Asia and the Middle East .

Equivalent to an MBA, the one year Master of Management in Hospitality (MMH) program prepares students to be theory-based, action-oriented leaders of executive management teams and entrepreneurial ventures in the hospitality and service industry. CNI MMH students spend six months at Cornell University in Ithaca , New York and six months at the Nanyang Technological University in Singapore , thus taking advantage of educational and networking opportunities in both Asia and North America in a single year.

The Professional Development Program (PDP) offers three-day courses that cover different aspects of hotel management . PDP teaches cutting-edge management techniques, presented by internationally recognized faculty members and industry leaders. Participants can earn Cornell certifications in F inancial Management, Food, Beverage, and Restaurant Management, General and Strategic Management, Human-Resource Management, Marketing, Operations Management and Property-Asset Management and Real Estate. CNI has hosted over 700 PDP participants from 30 countries in the last two years.

The General Managers Program (GMP) is designed for hotel general managers of full service hotels and their immediate successors. Participants in this 10-day program concentrate on strategic hospitality management issues, work collaboratively to expand the foundation of their knowledge, and produce new solutions to the challenges they face.

Please visit the Cornell-Nanyang Institute of Hospitality Management website for more information.