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The great business secret—To building your power brand
"I always knew I was going to be rich. I don't think I doubted it for a minute." -Warren Buffett
If you're familiar with the phenomenal success of the film and book The Secret by Rhonda Byrne-read on. If you're not- I invite you to explore the relevance of this concept to your business growth. The concept of The Secret or sometimes referred to as The Great Secret is an infinite power called the Law of Attraction. Are you wondering, "How can this help me build a power brand?"
According to Rhonda Byrne and other modern day teachers and leaders, The Secret is an infinite power that responds to your thoughts and desires, no matter if your thoughts are positive, negative or neutral -and can be used to help you achieve whatever you want by thinking and feeling. The Law of Attraction operates on your thoughts' vibrations, acting as a magnet to receive what you think and believe you can achieve, even what others say is impossible. So, if this infinite power can help you achieve whatever you set your mind to; then think what it can do if you use it to build the power brand you desire. Are you intrigued?
Why are some brands great, some good and others just mediocre? Do you think it's because of coincidence or just plain hard work? Or do you think it's perhaps clarity of vision or a belief and knowing of purpose behind their intent and what they wanted to create has something to do with it?
Why is Google such a success? Do you think it's just luck or being in the right place at the right time? Or perhaps, it's the crystal clear vision the founders have held in their minds of what they wanted to create; and their thoughts and feelings about what they wanted to do that generated a magnet that continues to draw to them more of what they wanted. Their mission: (www.google.com)-‘organize the world's vast amount of information and make it universally accessible and useful over the internet.' They've accomplished that and then some. From day one, the company and their employees have been driven to fulfill their mission and believed beyond doubt it could be done and they're doing it through their actions.
How did The Ritz Carlton achieve the Malcolm Baldrige National Quality Award not just once but twice? Was it by chance or just sheer hard work? Or perhaps it was the belief in their philosophy of service and innovation and the clarity of their Gold Standards (www.ritzcarlton.com). Every employee is crystal clear as to who they are-the Ritz Carlton brand, and hold a strong belief in what they can achieve. Perhaps it was their intention of purpose, belief in and action on their Gold Standards that enabled them to achieve this coveted quality award two times over.
Consider others such as Sam Walton and the clarity of what he wanted to achieve as expressed in his own words "I have concentrated all along on building the finest retailing company that we possibly could. Period! ‘ Or J. Willard Marriott Sr. and his ideology of building a brand that first focuses on its employees by ensuring great care and nurturing; and in turn knowing they'll provide outstanding service to their guests. These are brands that have built companies with enduring legacies, and a strong sense of purpose and belief in what they stood for and wanted to create. They were entrepreneurs who had a vision and belief that they did not keep a secret! They were adamant about sharing their same passion and vision with their employees - and they did it as a collective vibration that magnetized their accomplishments.
So, again what is it about The Great Secret-this Law of Attraction anyway, and how it relates to these brands? For that matter, how can it help you and your brand? Humor me as we delve into this.
The Law of Attraction is about ‘like attracting like.' It is the law of the universe that says everything in your world you attract into your world through your thoughts and the feelings you hold in your mind and body. If you think and hold negative thoughts, you attract negative things, but if you think and hold positive thoughts you'll attract positive things.
Suppose you have access to one infinite power that can guide you to create anything you desire. It's something so powerful that it draws everything you want for your brand based on your thoughts, aspirations, feelings and actions. This power operates on a frequency that responds to you and every thought you send out to the universe-it's like a beacon of light transmitting back to you. Visualize this beacon of light magnified if each of your employees as they are thinking the same clear, positive thoughts. Wow, what a force you would be in world of power brands.
If you are crystal clear on the essence and inspiration of what your brand stands for, you can deliver on it. Yes, whether you are an entrepreneur of a small business or a CEO of a large global company, you can. It is as easy as becoming more conscious and focused on your brand's way of being.
At The Brand Ascension Group we have the philosophy of "build it and they will come." It recently dawned on us that the philosophy we subscribe to has some similarities to the philosophy behind The Great Secret-The Law of Attraction. You can enable this law to enhance your business and brand by applying the following five simple steps (adapted and expanded upon from The Secret by Rhonda Byrne).
Remember, your business is a magnet attracting everything based on what you-define, ask, believe, act and receive for your brand. All you have to do is just one positive thought away and another and another...and you and your employees can collectively manifest what you desire for your brand.
Carol Chapman is Principal and co-founder of The Brand Ascension Group, a multi-faceted consulting and training firm that specializes in building brand perception. They help organizations get laser-focused on achieving sustainable brand success from the INSIDE OUT. They do this through their Brand DNA (Dimensional Nucleic Assets®) methodology by guiding companies to define, assess, build and evolve their brands to deliver powerful brand experiences that engage, captivate and keep customers, employees and all stakeholders coming back for more.
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