Preferred Hotel Group is pleased to welcome the acclaimed destination spa Ananda in the Himalayas and ISTA luxury business and leisure hotels in Bangalore, Hyderabad and Amritsar to its collection of over 650 hotels and resorts worldwide. Both the Ananda and ISTA brands are owned and managed by IHHR Hospitality Private Limited, founded in 1998.
ISTA, which means 'sacred space' in Sanskrit, redefines the concept of luxury hotels with its natural ambience blending the outside with the inside. ISTA hotels offer a contemporary and trendy design, with refreshing and warm service. Within two years of their launch in the global technology hubs of Bangalore and Hyderabad, both properties have been rated among the Top Business Hotels in Asia by Travel & Leisure and Conde Nast Traveler. ISTA is now poised to launch five more hotels across India in the next three years starting with Amritsar, the leading leisure destination in Punjab.
Ananda in the Himalayas has been rated as the World's No. 1 Destination Spa for the past 3 successive years by The Conde Nast Traveller. 'Ananda', which means 'bliss', offers exactly that through its unique combination of spa therapies for the body and mind, spectacular Himalayan locales and proximity to India's spiritual centers along the river Ganges. A holistic approach to wellbeing integrates the ancient Indian philosophies of Ayurveda, Yoga, Meditation and Vedanta, with contemporary international therapies. The ultimate escape from the mundane to the spiritual, Ananda attracts a growing international audience.
"To mark our ongoing expansion in India, this partnership with IHHR is another important alliance with a major luxury hospitality player in the market. IHHR's properties will also add key gateway Indian cities to Preferred Hotel Group's portfolio," said Ananya Narayan, Area Managing Director, India and Middle East.
"We are proud to announce a new milestone in the evolution of IHHR through our partnership with Preferred Hotel Group. We have gained critical acclaim as a creative hotel chain offering world class hospitality with an Indian heart. This has helped to uniquely differentiate our properties, whether it is the world renowned destination spa, Ananda in the Himalayas, or our ISTA luxury business and leisure Hotels. Preferred Hotel Group understands and appreciates our vision and has set similar standards of excellence through their global marketing reach and network of select hotel partners," said Ashok Khanna, Managing Director of IHHR Hospitality Pvt. Ltd.
In September 2007, the company entered the luxury real estate market with the launch of Preferred ResidencesTM - a membership and exchange program for luxury shared ownership resorts that provides an exceptional level of service and amenities. Properties are held to exacting standards derived from the same Preferred Global Standards of ExcellenceTM on which the company has built its 40-year heritage in the hospitality industry. For more information, please visit www.PreferredResidences.com.
About IHHR Hospitality Pvt Ltd
Founded in 1998, IHHR Hospitality Pvt. Ltd. owns and manages Destination Spas and Business Hotels. Ananda in the Himalayas (www.anandaspa.com), India's premier Destination Spa, now well recognised for its unmatched service values and philosophy, is the company's flagship property. Its second Luxury Destination Spa, Shanti Ananda Maurice ( www.shantiananda.com), opened at St. Felix in Mauritius in December 2006.
IHHR's portfolio of luxury business and leisure hotels commenced with the opening of ISTA Bangalore (www.istabangalore.com) in June 2006 and ISTA Hyderabad (www.istahyderabad.com) in 2007. New ISTA hotels, each with its unique identity are due to open in the next three years with ISTA Amritsar ( www.istaamritsar.com) in January 2009, ISTA Pune in June 2009 and hotels in Ahmedabad, Coimbatore and others over the next years.