The fear of the recession in view of the banks bankruptcies and stock market crashes is upon us. In addition, the price of raw material is going up. This affects the Hotel industry in Germany, because the desire to travel or an extended weekend away from the city decreases as one looks in the purse, which becomes emptier and emptier. People are wondering what will come up next year. However, for the hotel expert Hans Jürgen Rüffert from the enterprise revway, this is not a reason for a Hotelier to bury his head in the sand. On the contrary, ‘this is the ideal time to re-introduce yourself and to use the advantages of Revenue Management'.
According to Rüffert, during a time of insecurity, Revenue Management gets the meaning. ‘Revenue Management functions not only when everything goes well in the Hotel and when the turnover is to be maximized. It indicates to plan ahead and to operate independently from the general mood on the market.' It is important to be close to the customers and to listen to the guests' needs. ‘Whoever tries to keep the highest prices is absolutely wrong. In the unsafe times, it is much better to appeal to different target groups', the hotel expert advises. Also additional sales, like coach sharing offers, bicycle rental, WLAN/Internet access or a well equipped mini bar apart from the usual drink assortment, could be included in the Revenue Management.
To provide an optimum mixture in the accommodation area is not the only job of a Revenue Manager. Also in the gastronomy of a hotel the knowledge of a specialist can be used effectively to evaluate the price of a product realistically or to attract attention by a special price creation. For example, the price of a drink after the Happy Hour can be made dependent on the time of a day.
Revway The way to optimize revenue Hans Jürgen Rüffert Veronikaweg 25 46537 Dinslaken Germany Tel: +49 2064 60 11 61 Fax: +49 2064 60 11 62 Email: firstname.lastname@example.org Web: www.revway.com