The Hospitality Sales & Marketing Association International (HSMAI) and Google have partnered to recognize an integrated marketing campaign that exemplifies the best brand impact and consumer appeal with a new specialty award at the HSMAI Adrian Awards Gala, Jan. 26, 2009, at the New York Marriott Marquis. The Google award is a new addition to HSMAI's annual Adrian Awards, a competition that honors the "best of the best" in travel and hospitality marketing in the categories of advertising, public relations and web marketing.
Five powerful integrated marketing campaigns will be selected from the 2008 Gold HSMAI Adrian Awards winners and then judged by a panel of travelers and HSMAI members, whose vote will determine the favorite. The lucky winner will receive a trophy, bragging rights for a year and recognition from the traveling public and industry peers.
"Google is committed to providing the best possible online experience, driven by the needs and opinions of the internet user," said Rob Torres, managing director of travel for Google. "Google is enlisting the knowledge of relevant users to determine the winner."
The Google award is new to the lineup of specialty awards presented at HSMAI's Annual Adrian Awards. The Departures Magazine Luxury Marketing Achievement Award recognizes the best award-winning print advertising campaigns produced for the luxury travel market, and the TravelCLICK eMarketer of the Year honors the best integrated eMarketing program in the hotel industry.
Winners will be recognized at the annual HSMAI Adrian Awards Gala, January 26, 2009, at the New York Marriott Marquis, featured in an HSMAI Marketing Review article, and online in the Adrian Awards Winners' Gallery. For more information, visit www.adrianawards.com.
HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI's Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. For more information on HSMAI, contact the Hospitality Sales & Marketing Association International, 1760 Old Meadow Road, Suite 500, McLean, Va. 22102; (703) 506-3280; fax (703) 506-3266, or visit the website at www.hsmai.org.