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Preferred hotel group’s “the giving room” surpasses second-year goals, raising $40k+ for charities worldwide
"We set the bar high for The Giving Room in 2008, but it was no match for the enthusiasm and great character of our hoteliers and guests," said John Ueberroth, Chairman and CEO, Preferred Hotel Group. "This is a clear demonstration that hospitality at its best is something that is not simply contained within a hotel, but extends beyond it to impact the community in positive, tangible ways."
From May 1 through August 31, participating hotels were asked to designate one room or suite as their Giving Room. For each night the room was occupied, 10 percent of the revenue collected on the hotel's Giving Room was matched by funds from the Ueberroth Family Foundation and the total donated to the hotel's charity of choice. In its inaugural year, The Giving Room drew 17 member hotels to the cause, who together raised almost $20,000 (£12,000). This year's campaign reflects a tripling in participation and more than double the donations. In addition, room revenues generated by The Giving Room increased from roughly $100,000 (£60,000) in 2007 to nearly $200,000 (£120,000) in 2008.
The major beneficiary of this year's Giving Room campaign is The Hunger Project, a global project to end hunger in Africa, Asia and Latin America. The charity of choice for the 16 participating hotels of The Netherlands' Eden City Hotels, The Hunger Project received a total donation of $5,228 (£3,000). Of the individual hotels participating, Madrid's Wellington Hotel succeeded in raising the most funds, resulting in a $4,735 (£2,800) donation to the Spanish Association Against Cancer. Other designated beneficiaries span the globe and include the Irish Cancer Society, Guangzhou Foundation for Disabled Persons, and Intermon Oxfam, an organisation active in more than 100 countries to overcome poverty and injustice.
The following is the list of participating members by region and their selected charities:
Europe, Middle East and Africa
The Giving Room is an outgrowth of Preferred Hotel Group's GIFTTS program which stands for Great Initiatives for Today's (Tomorrow's) Society, a recognition initiative launched in August 2006. Designed to acknowledge and encourage socially responsible actions by member hotels and employees in the areas of philanthropy, environment and community service (www.phggiftts.com), GIFTTS applauds great ideas for effecting positive change at the local level.
For more information on participating hotels or The Giving Room, guests may visit www.phggiftts.com or call 1.866.990.9491.
Celebrating 40 years of excellence, Preferred Hotel Group is proud to be a global leader in the hospitality industry, delivering high-performance sales, marketing and technology solutions to more than 650 independent hotels and resorts in over 75 countries. Its family of brands represents a collection of the finest hotels in the world and include: Preferred Hotels® & Resorts (www.preferredhotels.com), Preferred BoutiqueTM (www.preferredboutique.com), Summit Hotels & ResortsTM (www.summithotels.com), Sterling HotelsTM (www.sterlinghotels.com) and Historic Hotels of America® (www.historichotels.org). For more information please visit www.preferredhotelgroup.com.
In Fall 2007, the company entered the luxury real estate market with the launch of Preferred ResidencesTM - a membership and exchange program for luxury shared ownership resorts that provide an exceptional level of service and amenities. Properties are held to exacting standards derived from the same Preferred Global Standards of ExcellenceTM on which the company has built its 40-year heritage in the hospitality industry. For more information please visit www.preferredresidences.com.
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