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Business goes on...hotel sales tips for an uncertain market
INCREASE PUBLIC RELATIONS EFFORTS:
CREATE PACKAGES THAT HIGHLIGHT YOUR AMENITIES:
DEVELOP PROMOTIONS TO REWARD YOUR GUESTS:
BE CREATIVE WITH YOUR WEBSITE AND ONLINE MARKETING:
CONDUCT SALES CALLS TO BUSINESSES IN YOUR OWN COMMUNITY:
KEEP YOUR SALES TEAM MOTIVATED:
Whether your hotel is located in a major metropolitan area or smaller suburban locale, is a resort or airport property, and whether you enjoy the benefits of cooperative marketing from your franchise or flag (and particularly if you are an independent hotel), be sure to use your creative selling thinking cap to stay vocal during this down cycle.
About Leora Lanz
Leora Halpern Lanz joined HVS as its Director of Marketing in February 1999. She is responsible for coordinating the global marketing and external promotion of HVS' worldwide office network and comprehensive hospitality services. Additionally, she coordinates the internal communications for the firm as well as contributes to the production of the firm's weekly e-newsletter, website and intranet. Her efforts have earned her Awards from the prestigious Hospitality Sales & Marketing Association International (HSMAI) as well as awards from within HVS itself. Leora also serves as Director of HVS Sales & Marketing Services -- providing sales, marketing, revenue management and public relations expertise for the hospitality industry. Specialties include: operational reviews; marketing plan development; sales and marketing assessments; and reviews of hotel marketing strategies, sales organizations and operations; public relations; sales and marketing coordination with the property's flag; sales action planning; pre-opening marketing; sales direction and training; publicity; and promotions including web marketing.
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